Skip to content
Search
AI Powered
Latest Stories

Whatever Brands launches Barbie food and drink range

Whatever Brands launches Barbie food and drink range

Whatever Brands, a leading provider of innovative food and beverage products, has announced the launch of their new Barbie food and drink range, under the brand name Whatever Kidz, to coincide with the new Barbie movie.

Whatever Kidz offers a delightful selection of food and beverages that are packed with wholesome ingredients. The drinks range includes two options: berries fruit drink in tetra packaging and orange fruit drink in pouches. These fruity drinks are specially formulated for children, with no added sugar, real fruit, and no artificial colours or flavours. They derive their sweetness solely from natural sources, ensuring a healthier alternative to traditional sugary beverages.


The Barbie Rainbow Loops cereals joins the range, reflecting Whatever Brands' commitment to promoting healthy choices. These cereals are a great source of fibre and are made with whole-grain oats. Furthermore, they are free from palm oil, contain no artificial colours, and have no added preservatives.

The Whatever Kidz food range also includes two delectable treats: delicious wafer snacks and refreshing freeze pops. These irresistible goodies are made with real fruit, ensuring a burst of fruity flavour with every bite. The freeze pops are free from artificial colours and flavours, derive their sweetness from natural sources, and are low in calories. Additionally, these treats are fully compliant with HFSS regulations.

"Whatever Brands is thrilled to introduce the Whatever Kidz Barbie food and drink range, just in time for the release of the new Barbie movie," said Bobby Patel, founder at Whatever Brands. "We understand the importance of providing children with nutritious and delicious options, and this range encapsulates that philosophy. With no added sugars, real fruit ingredients, and no artificial colours or flavours, Whatever Kidz offers parents a choice they can trust."

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less