Dolly Wines, launched by singer Dolly Parton and Accolade Wines, has landed in convenience following a successful launch in Asda last year. Available now through Booker and Nisa, the UK range features a Rosé (RRP: £9.50) and Prosecco (RRP: £11).
The beloved entertainer is known for bringing people together, and each bottle invites wine lovers and music fans alike into Dolly's world. Dolly Prosecco is a deliciously fresh and zingy sparkling wine. The flavour profile includes stone-fruit aromas such as peach and apricot, with flavours of apple and pears. A crisp, zesty finish with a touch of sweetness makes this wine perfect to celebrate special occasions.
Dolly Rosé is a delicate and romantic French Rosé. The wine’s soft, round palate features strawberry, citrus, and a touch of dried sage and is underscored by a subtle saline character, finishing with a gentle acid line and lingering white strawberry flavours. Both can be enjoyed through multitude of occasions and with food.
Prosecco is the largest sparkling wine region in the UK market, with annual sales of £629m. Meanwhile, UK rosé consumption has risen faster than in any other country over the past two decades. Accolade Wines is meeting this demand with this exciting launch, to appeal to the ever-growing popular Rosé category.
“Expanding Dolly Wines into the convenience channel is a really exciting milestone,” said Tom Smith, Marketing Director – Europe at Accolade Wines. “With strong demand for Prosecco and Rosé, we’re delighted to offer retailers an opportunity to tap into these thriving categories with a brand that resonates across generations. At Accolade Wines, we are committed to supporting our retail partners by bringing exciting, in-demand brands to market, and we look forward to seeing Dolly Wines delight shoppers and drive strong performance in the convenience sector.”
