Leading premium gin brand Whitley Neill Gin has launched a brand new £1.2 million advertising campaign which taps into summer al fresco eating occasions.
The new campaign comes just as Whitey Neill was crowned the UK’s ‘Most Loved Gin Brand’ in a recent survey commissioned by Savanta, which sought responses from 150,000 respondents across the UK.
Since the launch of Whitley Neill London Dry Gin in 2005, the brand has led the way in flavour innovation, with its portfolio now boasting 12 flavoured variants including Blood Orange, Raspberry and Rhubarb & Ginger, all of which have been inspired by unique flavours from all over the world. The full range is now produced at the Whitley Neill’s new home, the City of London Distillery, which is based right in the heart of the City of London itself.
The new campaign continues with the brand’s ‘Time for a Little Luxury’ message, with its Raspberry, Blood Orange and Rhubarb & Ginger gins taking centre stage. With the gins positioned at forefront of the summer picnic setting, the campaign puts them front of mind for summer eating and drinking occasions, whilst also emphasising the versatility of the range.
“Our Whitley Neill Gin flavours such as Blood Orange, Raspberry and Rhubarb & Ginger have continued to see strong growth over the past year as consumers have become more experimental with their drinks choices. The results of Savanta’s ‘Most Loved Brand Report’ continues to highlight this, and we’re delighted to have been awarded the ‘UK’s Most Loved Gin Brand’ for the second year in a row,” commented Simon Jackman, senior global marketing manager for white Spirits at Halewood Artisanal Spirits.
“Our new campaign is set to further drive awareness for our award winning range, inspiring shoppers and showcasing how these delicious, vibrant gin flavours are the perfect choice for any summer drinking occasion”.
Supporting assets available for retailers include a range of posters and POS materials, featuring a host of serve suggestions to inspire shoppers, as well as assets for social media channels and digital screens.
The campaign will be live this August, featuring on billboard and digital sites across the UK, and also including print advertising and social media/digital activity.
