Premium gin brand Whitley Neill has announced the launch of its first ever TV campaign as part of a £5m ATL campaign.
Started airing yesterday (25 October), the advertising campaign highlights the brand’s London provenance, whilst also showcasing creator Johnny Neill’s global inspiration behind the core four gins – London Dry, Rhubarb & Ginger, Raspberry and Blood Orange.
The new advert stars actress Evie Brodie in the lead role as she travels around the world enjoying the different flavoured expressions, finishing at The City of London Distillery, the home of Whitley Neill Gin. The voiceover is provided by actress and singer, Billie Piper.
“It’s been a big year for Whitley Neill Gin as we moved production to our City of London Distillery, continued to hold our position as the UK’s number one premium gin, and were also recently awarded the UK’s Most Loved Gin brand accolade in a survey by Savanta,” Simon Jackman, senior global brand manager for Whitley Neill Gin, commented.
“We are continuing to drive awareness for the brand with the launch of our biggest ever ad campaign and first ever TV appearance. The campaign brings to life the ethos of Whitley Neill, featuring our new home at the City of London Distillery, as well as the countries and cultures that have provided the inspiration for our range of flavours.
“This will also be pulled through into all our social assets and POS materials that we will be providing for retailers and licensees over the next few months, helping to drive sales of the range in the run up to Christmas”.
The £5 million campaign will run till mid-December and include significant outdoor print advertising and social media support, alongside the TV advert.
