Coca-Cola and KP Snacks are among first five suppliers to sign up to WholeView reporting solution by TWC, the data and insight specialists for the wholesale sector.
TWC's WholeView is a platform for suppliers who want to aggregate wholesale shipments data bought from multiple wholesalers into one online reporting tool.
Whereas data can sit across many places in an organisation, which is time-consuming and can lead to inaccurate calculations, WholeView provides a "single version of the truth" about sales performance across the whole route-to-market (RTM) channel, states TWC.
Data is cleansed, merged and then aggregated by TWC’s hugely experienced data quality team managed by Vicky Davies, before being delivered quickly and securely via TWC’s market leading dashboards to an unlimited number of users at the supplier organisation.
The first five clients to join WholeView are:
1. AG Barr
2. Coca-Cola Europacific Partners
3. KP Snacks
4. Suntory Beverage and Food GB&I
5. Unilever Food Solutions
Kelly Pye, Head of Client Services at TWC, said, "We are delighted to welcome our first clients to WholeView.
"Their need for aggregated data channel via an intuitive and visual data reporting solution aligns perfectly with our mission to provide cutting-edge solutions that drive success and growth.
“By integrating WholeView into their operations, they are poised to unlock new levels of efficiency, productivity, and strategic insight – they will find areas of opportunity quickly by using SmartView."
This comes week after TWC released its SmartView Convenience report showing key trends that shaped the independent convenience channel last year.
Among the key trends, value sales were down -6 per cent through 2024 majorly owing to drop in sales of tobacco products though value growth was seen in confectionery, soft drinks and food-to-go.
The report's other findings are:
- Three categories were in value growth in the sector – confectionery, soft drinks and food-to-go.
- Average spend per unit has only increased by 1 per cent in 2024.
- Alcohol sales under-performed at Christmas (versus the performance over the rest of the year), reflecting the deep promotions offered by other operators (e.g. retail multiples) during December; as well as changing consumer habits and the fact that the comparative period in 2023 included two less trading days on the run up to New Year’s Eve (4 w/e 29.12.23).
- The leading suppliers are winning share. In eight key convenience categories, three quarters of the top two suppliers in each category are growing their share of sales in the channel.
