Why brewers aren't worried about Wegovy users drinking less beer
A 0.25 mg injection pen of Novo Nordisk's weight-loss drug Wegovy is shown in this photo illustration in Oslo, Norway, September 1, 2023. (REUTERS/Victoria Klesty/Illustration/File Photo)
Global brewers AB InBev and Carlsberg this week played down concerns among some investors that demand for weight-loss drugs may lead to a sharp drop in beer drinking.
Huge demand for new treatments such as Novo Nordisk's Wegovy has prompted questions about the implications for a range of industries, including brewers, and sparked share sell offs in companies involved in everything from food to healthcare.
Surveys of current users offer some anecdotal evidence that the drugs dull their appetite for more than just food, with drinks and even tobacco potentially affected. Some respondents have reported reducing or cutting out alcohol altogether.
But AB InBev chief executive Michel Doukeris likened the concerns to others, such as how cannabis could disrupt various sectors, which he said were often short-lived.
"Two years down the road and that conversation is gone," he said in an interview after AB InBev's results on Tuesday, adding that forecasts showed beer drinking would rise.
While the world's biggest brewer was watching the data carefully, it was too limited to draw conclusions, he added.
Carlsberg's new chief executive Jacob Aarup-Andersen said on Tuesday that the world's third largest brewer had seen no "significant change" so far as a result of the use of weight-loss drugs, and that retailers had not mentioned any impact.
"It's early days and we can be proven wrong, but we are relaxed about it," he told Reuters after a trading update.
Both CEOs said their portfolios include low-calorie and low-carbohydrate beers, while they also have significant businesses in markets where obesity is less of an issue than in those where demand for weight-loss drugs is exploding.
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A bottle of AB InBev's Budweiser has around 116 calories, while one can of its zero-alcohol version has just 46. The World Health Organization (WHO) recommends a healthy adult should consume between 2,000 and 2,400 calories per day.
The WHO says alcohol consumption is a causal factor in more than 200 diseases, injuries and other health conditions.
As a result, brewers face more immediate threats than weight loss drugs from regulators and lawmakers which are aimed at limiting consumption, such as higher taxes and health warnings.
Glass half full?
One reason that Wegovy, the first highly effective weight-loss drug to market, and similar medications have triggered concerns is that they belong to a class called GLP-1 agonists.
These were originally developed to treat type 2 diabetes, but in addition to controlling blood sugar levels, they affect hunger signals to the brain and slow the rate at which a person's stomach empties, making them feel full for longer.
Some clinical trials on rodents have found treatment with GLP-1 agonists reduces alcohol consumption, eases symptoms of alcohol withdrawal and more.
Clinical trials with humans are limited and largely focused on people with alcohol use disorder, rather than consumption generally. A number are still underway.
One trial looking at the impact of a different GLP-1 agonist on alcohol intake among humans showed mixed results. It decreased total alcohol consumption for some, but not others.
Nevertheless, some investors are worried about the potential impact on brewers if such drugs reduce overall consumption.
"You have to drink something, but you don't have to drink beer," said Moritz Kronenberger, portfolio manager at Germany's Union Investment, adding he wants more proactive communication on the topic from the brewers, and more of their data.
Brewers could try to leverage relationships with big retailers to access data, Janus Henderson portfolio manager Tom O'Hara said, although any negative impact was likely to be small given brewers' diversified footprints and growth prospects.
"They shouldn't be complacent to it but equally they shouldn't worry too much," O'Hara said.
Overweight
With more than 650 million adults worldwide categorised as obese by the WHO and 1.3 billion more overweight, more than half a dozen big and small drugmakers are working on products similar to Wegovy.
Since its launch in 2021, Wegovy has been flying off the shelves in the US, where 40 per cent of the population is categorised as obese.
AB InBev has a big US business, but earns more revenue in the Middle Americas and has a large footprint in countries like Brazil. For Carlsberg, Asia, driven by China, represents its second-largest region by revenue, while the Danish brewer does not sell in the US.
Such emerging markets often have lower obesity rates, while weight-loss drugs are unlikely to be available or affordable there any time soon.
Greater Manchester-based wine and spirits firm Kingsland Drinks Group has announced the appointment of Sarah Baldwin as Managing Director.
Baldwin will lead the employee-owned, full-service drinks company from April, leaving Purity Soft Drinks, where she sat as chief executive for over six years.
With a strong background in FMCG covering retail, consumer brands and own label, she has extensive and proven commercial experience earned in senior leadership roles at Gü Puds as managing director, Arla Foods as VP marketing (UK) and Asda as category director. Baldwin is also a long-standing board member and executive council member of the British Soft Drinks Association.
Baldwin’s appointment follows the departure of Ed Baker, who led the business until November 2024.
Andy Sagar, Kingsland Drinks Group chairman, said: “Sarah’s extensive experience in drinks and the wider FMCG industry will play a considerable role in the coming years as we continue to build our position as a competitive full-service drinks company.
“We cater for every part of the drinks industry, from UK high street retailers and the national on trade, to global brands requiring a production and packing partner and challenger brands wishing to scale. We are confident that Sarah’s expertise and vision will continue to drive our company forward and help us deliver our long-term company vision - to build a better drinks industry and society. We welcome Sarah to the Kingsland family.”
Baldwin commented: “I’m joining a talented and well-developed team in a unique business at an exciting time. I very much embrace the opportunity to embark on this new chapter at Kingsland Drinks Group and be part of how the firm grows in the long term.”
In recent years Kingsland has upweighted its focus on spirits and no and low alcohol creation and increased its capacity to pack wines and spirits in new and emerging formats including new carbonation, bottling, Bag in Box and canning lines.
The company also reinstated its onsite winery and expanded its NPD capabilities with a new laboratory in recent years. In 2021, the company transitioned into an employee-owned model, enabling its members to have a say in how the company is run.
Essex has seen a staggering rise of over 14,000 per cent in illegal vape seizures in the past 12 months, a new report has revealed.
The shocking figures place the county just behind the London Borough of Hillingdon for total seizures - which leading industry expert, Ben Johnson, Founder of Riot Labs, attributes to its proximity to Heathrow airport.
The Illegal Vape report, released by vape retailer Vape Club following a Freedom of Information request, revealed the ten counties with the highest seizures in the past 12 months and the percentage change versus 2023.
Two illegal vapes were seized every minute in 2024, with almost £9 million worth of illegal products removed from UK streets. The number of illegal vapes seized year-on-year since 2020 saw a dramatic 100-fold increase.
Ben Johnson, who’s company has launched Riot Activist to defend the vape sector and protect smokers trying to quit, claims the government have a golden opportunity to reduce illegal vapes through the introduction of a licensing scheme.
“The bottom line is, the illegal vape black market is booming due to a lack of enforcement and the government’s ongoing attempts to use prohibition, which is only fueling the problem. Prohibition does not work,” Johnson commented.
“A well-executed licensing scheme for vapes which would be self-funded, and therefore enforced, is the best option to crack down on illegal vapes and manage the youth vape problem. Vapes have a vital role to play in the government’s smoke free ambitions, helping millions of adult smokers quit. Their current approach is absolute self-sabotage, and as these staggering figures show - they urgently need to wake up.”
In England, London contributed to nearly half of all illegal vape seizures (47%), while Newport, in Wales, saw significant increases contributing to 70 per cent of Wales’ total seizures.
In Scotland, Renfrewshire Council - the home of Glasgow airport - reported the highest number of seizures (3,814).
Dan Marchant, chief executive of Vape Club, added: “Innocent Brits who are using vapes as a legitimate tool to quit are being exploited by the black market, and more has to be done to protect them. Dangerously high nicotine levels and contaminated products are reaching consumers due to this illicit activity, and the government must reconsider its current position - and properly study the proposed retail and distributor licensing framework which is the most effective approach to solving the youth vape problem, without impacting smokers who use vaping to quit smoking.”
How to tell if you have an illegal vape:
Illegal vapes are dangerous, unregulated devices with unknown ingredients or much higher nicotine levels which can pose serious risks to health. The telltale signs to look out for include:
Vapes with a tank size larger than 2ml
Vapes with a nicotine strength greater than 20mg/ml
Vapes without the correct health or nicotine warnings
Poor quality packaging with low-resolution photos or labels
Vapes without a UK address or labelling in a foreign language
Untested vapes that haven't been properly safety checked, including vapes without full ingredient list displayed on packaging
Britain will investigate the long-term effects of vaping on children as young as eight in a decade-long study of their health and behaviour, the government said on Wednesday.
The government has been cracking down on the rapid rise of vaping among children, with estimates showing a quarter of 11- to 15-year-olds have tried it out.
A ban on disposable vapes is due to come into force in June, and the Tobacco and Vapes Bill, currently passing through parliament, will limit flavours and packaging on vapes designed to attract children.
"The long-term health impacts of youth vaping are not fully known, and this comprehensive approach will provide the most detailed picture yet," the health department said.
The £62 millionstudy will track 100,000 people aged 8-18 years through the 10-year period, collecting data on behaviour and biology as well as health records, the statement said.
The World Health Organisation has urged governments to treat e-cigarettes similarly to tobacco, warning of their health impact and potential to drive nicotine addiction among non-smokers, especially children and young people.
"It is already known that vaping can cause inflammation in the airways, and people with asthma have told us that vapes can trigger their condition," said Sarah Sleet, CEO of British lung charity Asthma + Lung UK.
"Vaping could put developing lungs at risk, while exposure to nicotine - also contained in vapes - can damage developing brains."
In Britain, unlike traditional cigarettes which are heavily taxed and face strict advertising limitations, vapes are not subject to 'sin tax' and carry colourful designs and fruity flavours that make them stand out on shop shelves.
The government, which plans to introduce a flat rate duty on vaping liquid from next October, said the study would provide researchers and policymakers with the evidence needed to protect the next generation from potential health risks.
It also launched a nationwide vaping campaign, due to roll out primarily on social media to "speak directly" to younger audience using influencers.
Commenting, Marina Murphy, senior director, scientific affairs at vape firm Haypp, said the study will help to build a strong scientific evidence base for UK policymakers.
“Without a strong evidence base, there may be a temptation to default to measures such as flavour bans that don’t directly address issues around youth access but may instead discourage adult smokers from switching. In other jurisdictions, flavours bans have led to increased smoking,” Murphy said.
“The first ever public health campaign to discourage youth vaping is a welcome step, but we must remember that vapes are already an adult only product. We also need clear information about vapes from government to adult smokers. Half the adults in the UK already believe vapes to be as harmful or more harmful than cigarettes, and this type of misinformation needs to be countered to encourage adult smokers to switch to less harmful vapes.”
United Wholesale, JW Filshill and CJ Lang & Sons emerged as the stars of Scotland wholesale world in the recently held annual Scottish Wholesale Achievers Awards.
Achievers, now in its 22nd year and organised by the Scottish Wholesale Association, recognises excellence across all sectors of the wholesale industry and the achievements that have made a difference to individuals, communities and businesses over the last year.
Over 500 guests attended the Achievers gala dinner and awards presentation, hosted by sports broadcaster Eilidh Barbour, at the O2 Academy Edinburgh, on Thursday (20). Scotland’s Cabinet Secretary for Rural Affairs, Land Reform and Islands, Mairi Gougeon MSP, was in attendance and presented two awards.
The Supplier Sales Executive of the Year award was won by Craig Barr, regional business development manager at AG Barr, who the judges described as “absolutely dedicated to his company and his customers”.
Multiple winners on the night included United Wholesale (Scotland) – picking up Best Delivered Operation – Retail, Best Cash & Carry for its depot in Queenslie, Glasgow, Best Licensed Wholesaler – Off-Trade, and Best Marketing Initiative.
In the Best Cash & Carry category, the judges praised United’s “first-class customer service and shopping experience, with particularly impressive NPD activation and digital activity”.
They added: “It offers retailers advice, collaborates closely with suppliers, and has a dedicated and well-supported team.”
In Best Delivered Operation – Retail, while United claimed the title, the worthy runner-up, CJ Lang & Son, went on to win Best Symbol Group, with the judges pointing to the Dundee-based Spar business’s “excellent execution in-store, and its onboarding strategy and initiatives involving local communities” which made it stand out from its competitors.
Meanwhile, United’s “Spin To Win” concept entered for Best Marketing Initiative was described by the judges as a “game-changer and a fantastic way to generate excitement for a brand, drive footfall into depots, and gain distribution”, ensuring another accolade for the wholesaler’s award cabinet.
For west of Scotland wholesaler JW Filshill, it was “meeting its vast number of sustainability and environmental goals” that saw it take home the important Sustainable Wholesaler of the Year category – with the judges stating that the business has worked on several initiatives that have been “for the wider benefit of other wholesalers, suppliers and retailers”, with staff empowered by senior management to take the lead in driving sustainability initiatives.
In the two drinks categories, United Wholesale (Scotland) won Best Licensed Wholesaler with the judges pointing to its “incredible supplier and customer relationships” and pushing NPD in a tough market, helping suppliers and customers understand Scottish legislation and investing in its retailers – and having a “forward-thinking attitude in the digital space”.
Suppliers were recognised for their support of the wholesale sector with awards in categories including Best Overall Service and Best Foodservice Supplier – both won by soft drinks giant AG Barr.
Both of these awards involves wholesaler members of the SWA voting each month over a four-month period for the shortlisted suppliers.
AG Barr also shone in the Project Wholesale category for “The Great Transition”, its project to move all the sales from Barr Direct into the wholesale industry. And in a fun segment during Achievers, attendees watched five TV ads shortlisted by wholesalers across Scotland with the Best Advertising Campaign going to the supplier’s IRN-BRU – ‘Mannschaft’.
The event also recognised wholesale members Dunns Food and Drinks and JW Filshill, both of which are celebrating their 150th anniversaries in 2025.
SWA chief executive Colin Smith said, “Tonight is all about recognising and celebrating the exceptional achievements of not only businesses but also individuals in the Scottish wholesale channel, the gateway to Scotland’s food and drink industry.
“The people who work in wholesale are the glue that binds our food and drink industry together – be it those who work in partnership with our producers and suppliers, or those who help support, develop and deliver into the local retailer, hotel, school or hospital.
“Once upon a time, the wholesale industry largely flew under the radar of those in the corridors of power, but today, Scotland’s wholesale industry is far more widely recognised by MSPs and MPs alike for the vital role it plays in the food and drink supply chain.
“Every wholesaler, every supplier – be they local or national, large or small – are an essential cog in Scotland’s complex food and drink supply chain. That’s why is it more important than ever that we celebrate their success and recognise everything they do to ensure that food and drink reaches our plates and tables.”
While a community group recently criticised self-service checkouts, saying automation lacks the "feel good factor", retailers maintain that rise in the trend is a response to changing consumer behaviour and the need of the hour.
Taking aim at self-checkouts in stores, Bridgwater Senior Citizens' Forum recently stated that such automation is replacing workers and damaging customer service.
"More and more supermarkets are replacing staff with machines, and we must help to reverse the trend," BBC quoted Forum chairman Ken Jones as saying.
"The knowledge and advice of retail staff is invaluable, but we also value human interaction above machines and artificial intelligence.
"Just saying hello to someone makes you come back, especially in dark days of winter. The feelgood factor, you can't put a price on it can you?"
Self-checkouts are present in 96 per cent of grocery stores worldwide.
In the UK's convenience channel, about 17 per cent of convenience stores now have a self-service till, states "Local Shop Report" by the Association of Convenience Stores, signifying a significant portion of the country's convenience stores offer self-checkout options.
Convenience stores often see self-checkout tills as an asset as they save time and queues at the counter in case of staff shortage.
Budgens Berrymoor has a self- checkout till. Retailer Biren Patel considers having the system as an asset and also as a backup in case of lesser staff.
Patel told Asian Trader in a recent conversation, "In future, in case, if I have to reduce the staff, I can have just one staff at the till and the other one customers can use themselves and save time by standing in the queue."
Retailers also argue self-service tills reflect changing consumer habits and offer speed and convenience.
Kris Hamer, director of insight at the British Retail Consortium, said, "The expansion of self-service checkouts is a response to changing consumer behaviours, which show many people prioritising speed and convenience.
"Many retailers provide manned and unmanned checkouts as they work to deliver great service at low cost for their customers".
Apart from convenience, upcoming rise in wages is also expected to further push the use to self-checkout tills in the stores.
However, there is a con for retailers here as multiple studies show that shoppers tend to cheat at self-checkout tills while some use such tills to steal from stores.
According to the poll of 1,099 adults by Ipsos, one in eight adults (13 per cent) said they had selected a cheaper item on a self-service till than the one they were buying. If applied to the entire UK adult population, it would mean six million people have taken advantage of self-checkouts to steal from shops.
Earlier this month, another new research revealed that almost 40 per cent of UK shoppers have failed to scan at least one item when using self-checkouts.