Why brewers aren't worried about Wegovy users drinking less beer
A 0.25 mg injection pen of Novo Nordisk's weight-loss drug Wegovy is shown in this photo illustration in Oslo, Norway, September 1, 2023. (REUTERS/Victoria Klesty/Illustration/File Photo)
Global brewers AB InBev and Carlsberg this week played down concerns among some investors that demand for weight-loss drugs may lead to a sharp drop in beer drinking.
Huge demand for new treatments such as Novo Nordisk's Wegovy has prompted questions about the implications for a range of industries, including brewers, and sparked share sell offs in companies involved in everything from food to healthcare.
Surveys of current users offer some anecdotal evidence that the drugs dull their appetite for more than just food, with drinks and even tobacco potentially affected. Some respondents have reported reducing or cutting out alcohol altogether.
But AB InBev chief executive Michel Doukeris likened the concerns to others, such as how cannabis could disrupt various sectors, which he said were often short-lived.
"Two years down the road and that conversation is gone," he said in an interview after AB InBev's results on Tuesday, adding that forecasts showed beer drinking would rise.
While the world's biggest brewer was watching the data carefully, it was too limited to draw conclusions, he added.
Carlsberg's new chief executive Jacob Aarup-Andersen said on Tuesday that the world's third largest brewer had seen no "significant change" so far as a result of the use of weight-loss drugs, and that retailers had not mentioned any impact.
"It's early days and we can be proven wrong, but we are relaxed about it," he told Reuters after a trading update.
Both CEOs said their portfolios include low-calorie and low-carbohydrate beers, while they also have significant businesses in markets where obesity is less of an issue than in those where demand for weight-loss drugs is exploding.
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A bottle of AB InBev's Budweiser has around 116 calories, while one can of its zero-alcohol version has just 46. The World Health Organization (WHO) recommends a healthy adult should consume between 2,000 and 2,400 calories per day.
The WHO says alcohol consumption is a causal factor in more than 200 diseases, injuries and other health conditions.
As a result, brewers face more immediate threats than weight loss drugs from regulators and lawmakers which are aimed at limiting consumption, such as higher taxes and health warnings.
Glass half full?
One reason that Wegovy, the first highly effective weight-loss drug to market, and similar medications have triggered concerns is that they belong to a class called GLP-1 agonists.
These were originally developed to treat type 2 diabetes, but in addition to controlling blood sugar levels, they affect hunger signals to the brain and slow the rate at which a person's stomach empties, making them feel full for longer.
Some clinical trials on rodents have found treatment with GLP-1 agonists reduces alcohol consumption, eases symptoms of alcohol withdrawal and more.
Clinical trials with humans are limited and largely focused on people with alcohol use disorder, rather than consumption generally. A number are still underway.
One trial looking at the impact of a different GLP-1 agonist on alcohol intake among humans showed mixed results. It decreased total alcohol consumption for some, but not others.
Nevertheless, some investors are worried about the potential impact on brewers if such drugs reduce overall consumption.
"You have to drink something, but you don't have to drink beer," said Moritz Kronenberger, portfolio manager at Germany's Union Investment, adding he wants more proactive communication on the topic from the brewers, and more of their data.
Brewers could try to leverage relationships with big retailers to access data, Janus Henderson portfolio manager Tom O'Hara said, although any negative impact was likely to be small given brewers' diversified footprints and growth prospects.
"They shouldn't be complacent to it but equally they shouldn't worry too much," O'Hara said.
Overweight
With more than 650 million adults worldwide categorised as obese by the WHO and 1.3 billion more overweight, more than half a dozen big and small drugmakers are working on products similar to Wegovy.
Since its launch in 2021, Wegovy has been flying off the shelves in the US, where 40 per cent of the population is categorised as obese.
AB InBev has a big US business, but earns more revenue in the Middle Americas and has a large footprint in countries like Brazil. For Carlsberg, Asia, driven by China, represents its second-largest region by revenue, while the Danish brewer does not sell in the US.
Such emerging markets often have lower obesity rates, while weight-loss drugs are unlikely to be available or affordable there any time soon.
Carlsberg Britvic is celebrating its official launch today (17) following the completion of the deal for Carlsberg Group to acquire Britvic plc.
In a landmark moment in the history of Carlsberg Group and the British drinks industry, today (17) marks the official launch of Carlsberg Britvic – the new company uniting Carlsberg Marston’s Brewing Company (CMBC) and Britvic’s UK business.
Carlsberg Britvic’s strong national footprint brings together CMBC’s breweries and leading in-house secondary logistics operation – with 15 depots servicing customers across the UK – with the dynamic packaging and production capabilities of Britvic.
The business is now the largest multi-beverage supplier in the UK, making the UK Carlsberg Group’s largest market by revenue in the world.
Across soft drinks, beer, and cider, Carlsberg Britvic is home to many iconic and popular brands. Its compelling soft drinks range includes well-known names such as Pepsi MAX, 7UP, Tango, Robinsons, J2O and Fruit Shoot, through to fast-growing breakthrough brands including the plant-powered Plenish range and Jimmy’s Iced Coffee.
These leading soft drinks brands will now sit alongside the Group’s flagship Carlsberg Danish Pilsner, as well as 1664, Birrificio Angelo Poretti and Brooklyn Brewery beers, as well as leading British ales such as Hobgoblin, Pedigree and Wainwright.
Paul Davies, formerly CEO of Carlsberg Marston Brewing Company, will take up the position as CEO of the newly formed Carlsberg Britvic in the United Kingdom, effective 17 January 2025.
Davies said, “This is a historic moment for everyone across our unique combined multi beverage business, I am immensely proud to have the opportunity to lead this new company, featuring so many iconic brands and so many dedicated and talented people.
"As we look to the future together, Carlsberg Britvic will demonstrate the important values that underpin our dedication to our customers, our consumers, our people and our planet.
“Carlsberg Britvic combines the fantastic qualities of both businesses and our shared ambition to grow the UK beverage category through our unique proposition across soft drinks, beer and cider.
"We are all eager to build a successful future together as we create new opportunities, integrate our operations and continue to deliver excellent choice, product quality and service to our customers.
“On behalf of everyone at Carlsberg Britvic, I would like to thank all those whose effort, commitment and passion have made today possible.”
Davies began his Carlsberg career in Marketing with Carlsberg UK in 2007 and has subsequently held the positions of VP Marketing and VP Sales for Carlsberg Sweden, and VP Craft & Speciality for Carlsberg Group in Copenhagen.
In January 2019 he was appointed Managing Director of Carlsberg Poland, where he was also Chairman of the Polish Brewers Association.
Davies is supported in his role by the new Carlsberg Britvic Executive team.
The new company will combine the strong shared values of CMBC and Britvic, maintaining ambitious targets in areas such as sustainability and equity, diversity and inclusion, while also delivering the highest standards of customer service and quality.
Accompanying the official launch, Carlsberg Britvic will be revealing its new corporate identity next week, which will be rolled out across the business as part of the integration of its operations in the UK.
Boparan Holdings Limited (BHL), the parent company of 2 Sisters Food Group, has announced the appointment of Paul Friston as its new group chief financial officer (CFO).
Friston will join the 2 Sisters Food Group business in early February and become a member of the BHL board.
He has a 28-year track record in financial and corporate leadership roles at Marks and Spencer, taking on senior finance, strategy, commercial & transformation roles, as well as holding the post of managing director of M&S' International business for six years.
Friston takes over from Nigel Williams who has decided to return to return to Australia for family reasons.
“I am delighted to welcome Paul to 2 Sisters,” Ranjit Singh, president of BHL, said.
“He joins at an extremely important time for the business and I look forward to working closely with him as we execute our ambitious sustainability and investment plans in the coming years which will shape our business for the next generation."
Friston added: “2 Sisters is a dynamic business, I know it well and very much respect it as a food manufacturing leader in the UK, so I am extremely happy to be joining the team.
“There are clearly many challenges for the food sector in such a competitive and cost-conscious environment, but the potential of a business as ambitious and significant as 2 Sisters is a truly exciting prospect. I look forward to playing my part in taking the company forward.”
A resident of Oxfordshire has started a campaign to raise funds to install metal shutters for Spar Minster Lovell store the front doors of which were completely devastated during a ram raid recently.
Calling the shop as "cornerstone" of her community in Oxfordshire, resident Karen Turner-Dutton is calling on people to offer donation to restore Spar Minster Lovell, owned and run by the family of retailer Ian Lewis, after its front was damaged badly during the shocking ram-raid.
"This store isn’t just a business; it’s the heart of Minster Lovell, a place that connects and sustains our village. We can’t afford to lose it," Karen states on the fund appeal's Go Fund Me page.
"Every donation, big or small, will help secure the shop and bring peace of mind to Lyn and Dave. Let’s come together to protect this vital part of our community and show the Lewis family how much they mean to us."
The funds are being raised for metal shutters to prevent future break-ins, a Smoke Cloak system to deter and neutralize intruders and for an upgraded alarms for faster response times and better protection.
During early hours of Dec 27, five individuals smashed through the front doors of Spar Minster Lovell near Witney in Oxfordshire and used a vehicle to pull an ATM machine through the premises, causing extensive damage to the shop’s infrastructure and stock.
They made off with the cash machine, which had about £2,500 inside. Around £1,000 in stock was lost; the fridges were also damaged due to the impact.
Lewis told Asian Trader at the time, "The cash machine was at the back of the store. It was pulled and dragged right through the chiller and ambient area, causing extensive damage to the store, chiller doors and, stock.
“The automatic doors of the store were replaced recently on Dec 17, after the last break in that happened in September. We haven't even paid that bill fully and the doors are now completely damaged. This is over and above all the damage that the store sustained.
"Since the machine was at the back, almost the whole store has been shattered since it was pulled and dragged through, breaking everything that came on the way."
The ram-raid incident came as a shock to the community as well. Many locals and regular shoppers reportedly helped Lewis and his family to clear the shop floor which was filled with broken glasses and spilled stock.
As the shop reopened, they had to board up the doors which makes it look like it is closed. This has meant passing trade has significantly decreased, leaving Lewis about £30,000 down.
Still disturbed by the incident, Lewis thanked Karen for launching the fund-raising campaign.
"Your kindness and effort mean the world to us, and we’re incredibly grateful to have such supportive members in our community. Every bit of support makes a difference, and together, we can ensure the store remains a safe and welcoming place for everyone," Lewis wrote on social media.
He also thanked AF Blakemore & Son Ltd for their "ongoing support during this tricky period".
Lewis wrote, "The banners and posters they designed and printed in record time will hopefully help make customers aware that we are open."
The recent ram-raid has been devastating for Lewis' family, particularly his elderly parents who were sleeping upstairs during both incidents.
The business has been in Lewis’s family for generations, set up by his grandmother in 1937.
The store was targeted for the second time in three months. Earlier in September 2024, a group of four masked men were caught on store's camera trying to break in the store before they cut the CCTV connection.
In Glasgow's East End, Davie’s Mobile Grocery Shop is rewriting the rules of convenience retail. Operated from a van, this innovative store brings groceries and essential services directly to the community, making shopping easier and more accessible.
Through a partnership with Payzone, Davie has extended his offerings to include bill payment services, enhancing both customer convenience and his business prospects.
After identifying a need for more accessible shopping options, Davie ventured into mobile retail, creating a unique business model that’s as practical as it is innovative.
“It’s essentially a store on wheels. I sell almost everything you can buy in a traditional convenience store, but instead of having a retail space, I use a van and travel around the East End of Glasgow,” Davie has said.
Beyond selling groceries, Davie’s mobile shop has become a social hub. It’s a space where locals not only pick up their essentials but also connect with one another.
“I enjoy speaking to different people every day. I have regulars now, and it’s nice to chat with them and find out how they and their families are getting on,” he added.
Like traditional convenience stores, Davie’s shop offers a range of products including everyday essentials such as bread and milk, which are the top sellers; food items such as tea, coffee, cold meats, bacon, sausages; household goods including toiletries and cleaning products; and a range of treats and snacks.
By bringing these goods to his customers, Davie makes shopping accessible for those who might struggle to visit a store.
“It allows people who aren’t able to travel, for whatever reason, to pick up their groceries and pay their bills without having far to go,” he said.
Davie’s partnership with Payzone has elevated his business by integrating valuable services like gas and electric top-ups and regional offerings such as SPT ZoneCards.
“It’s definitely brought new customers to the van. Most people also spend money buying groceries, so it’s helped improve turnover,” he said.
Kraft Heinz has launched an innovation challenge that invites start-ups from around the world to come up with more sustainable food packaging.
The FMCG giant has partnered with the Rethinking Material Summit for the challenge, which is looking for packaging solutions for food that are recyclable or compostable, long-lasting and user-friendly.
Kraft Heinz aims to bring the winning idea to life with the help of its packaging R&D teams, who hope to collaborate with the winner to identify viable solutions that will advance the company’s packaging portfolio.
Three finalists will be announced on 16 April and invited to pitch live on stage at the Rethinking Materials Summit at the Hilton London Bankside, 13-14 May, reaching a global audience of manufacturers, CPG brands and investors.
The winner will be announced at the Summit and will receive feedback and insights from members of Kraft Heinz’s Global Innovation team.
Linda Roman, Director of Packaging at Kraft Heinz, and North America R&D Fellow, commented, “At Kraft Heinz, we know collaboration is the key to unlocking solutions for the future of packaging, especially when we’re thinking about all the requirements that food packaging must address: safety of the product, consumer use preferences and options for disposal or reuse once the product has been enjoyed.
"We’re excited to see the innovative solutions start-ups will bring to the table and look forward to supporting them in creating a more sustainable future for food.”