For 25 years those of us in the spirits world have been waiting for “the rum boom”. But as we patiently waited, the category snuck up on us to become one of the most successful of all time. But what does that mean for you? Well, it means that you need to have at least a few well-chosen bottles on your shelf to satisfy this nation’s many rum-lovers. Here’s where to start.
We’re expecting to see growth in all subcategories of rum as well as continued diversification in the form of new, weird, and wonderful flavours. Spiced rum is super popular right now and continuing to grow, as are white, golden and dark varieties.
Nick Gillett
Premiumisation in rum has also taken hold, and at this end of the market people are looking for provenance and authenticity with their producers. Caribbean rums fit the bill nicely, with warm, tropical tones imbued into the luscious liquids crafted in the region’s many islands. Consider adding a delicious spiced to your range, as well as a nice bottle or two from the Caribbean to satisfy the premium purchase.
Remember the mixer – Rum and Coke is an exceptional drink and easy to bundle, as are other simple mixes like Ginger Ale and even Soda.
Be careful with flavoured rums – especially the synthetic ones with high sugar content. I’m not convinced of long-lasting popularity here.
Above all else – be bold and experiment a little. You’d be surprised how willing customers are to part with cash for a truly lovely bottle of the stuff. Delicious!
