Skip to content
Search
AI Powered
Latest Stories

Win a perfect weekend in Cadbury Hot Chocolate on-pack promotion

Cadbury Hot Chocolate on-pack promotion

A new promotion is set to roll out across Cadbury hot chocolate core packs from January in order to help retailers drive additional sales from the popular brand this winter. The "Make it Yours" competition will feature on Cadbury Drinking Chocolate 500g and Cadbury Instant Hot Chocolate 400g packs from mid-January for three months.

Lucky shoppers can enter their information at www.makeityours.cadbury.co.uk for the chance to win their Perfect £5,000 Weekend – with festivals, spa days, football experiences and more up for grabs – as well as one of thousands of Cadbury Hot Chocolate hampers. With the highest rate of sale across hot chocolate, the range is set to see an even larger boost in sales this winter as Make it Yours hits packs.


“The winter months are of course the key selling season for hot beverages like hot chocolate so it’s important that retailers make the most of the additional shoppers and sales opportunities at this time of year," said Lorena Moyano, Brand Manager for Cadbury Hot Chocolate at Mondelēz International. "That’s why we’re bringing the Make it Yours promotion to life across our bestselling range – generating extra stand-out on shelf to encourage sales at this key time and offering our consumers the chance to win some really fun prizes. It’s a win-win!”

The winner of the Perfect Weekend prize will have the chance to build their weekend experience with Cadbury Hot Chocolate, worth up to £5,000. They can choose from a VIP festival weekend, a luxury family adventure weekend, an at-home VIP party, a VIP theme park adventure, an exclusive football weekend or a luxurious golf and spa weekend; so there really is something for everyone.

Make it Yours will be live on packs from mid-January to mid-April. Retailers should stock up on Cadbury Drinking Chocolate 500g and Cadbury Instant Hot Chocolate 400g and site them in their main hot beverages fixture to make the most of the buzz around this exciting promotion.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less