Breakfast biscuit brand belVita is announcing an exciting new promotional competition, giving shoppers the chance to win a trip to Finland – officially named as the Most Positive Place on the Planet! Launching this month across a range of belVita’s leading SKUs, the promotion is the perfect pick me up for shoppers looking for uplifting options in store and seamlessly mirrors belVita’s “Positive Energy” brand identity and messaging, helping consumers find something to look forward to as we kick off a cold and grey new year.
Shoppers simply purchase any pack from the belVita range and scan the QR code for their chance to win. Four lucky entrants will win one of our grand prizes of a trip to Finland, worth up to £6,500** with a raft of other brilliant instant win prizes up for grabs every day, including 90 wellness days and 1000 £50 cash prizes**.
The wider belVita range, including products such as the belVita Soft Bakes Choc Chips £1.99 price-marked pack, is included in the promotion, with the competition appearing on-pack across a variety of SKUs including belVita Soft Bakes, belVita Duo Crunch and belVita Breakfast.
belVita is also giving retailers the chance to get involved in this promotion. Independent and affiliated retail store owners and managers can head to Mondelēz International’s trade facing website www.snackdisplay.co.uk and fill out the entry form to be in with a chance to win prizes for their staff and store. There is an incredible £750 worth of Amazon vouchers for staff (15x £50)* up for grabs as well as a stock prize worth £200*. The winner will also receive the opportunity to have a Mondelēz International team member run sampling in their store for up to four hours*.
Live now and with a closing date of 31 May, retailers simply need to register or log in to their account on Snackdisplay.co.uk for their chance to enter this special competition exclusively for retailers.
“We’re excited to kickstart the New Year by bringing belVita’s signature Positive Energy to retailers and shoppers during these cold and grey first few months of the year in this inspiring competition,” said Nancy Moore, Brand Manager for belVita at Mondelēz International.
“The promotion has tested very positively with consumers, so retailers should be sure to stock the full range of participating belVita products to make the most of this unique promotion and help drive biscuit sales in their stores. What’s more – we’re delighted to be bringing retailers their very own version of the promotion and the chance to win some big prizes, so don’t delay – enter today!”
The promotion runs from January to May 2025 and will be supported with a 360 campaign including digital and OOH advertising in-store alongside in-depot POS materials. The wider belVita range is included in the promotion, with the competition appearing on-pack across a variety of SKUs including belVita Soft Bakes, belVita Duo Crunch and belVita Breakfast. The belVita range offers a host of moreish flavour combinations and textures, with the entire Soft Bakes range now non-HFSS and with the newly renamed belVita Soft and Crunchy Bars being a non-HFSS range as well.
**Consumer Competition Terms & Conditions:
Subject to availability. Non-PMP available. Retailers are free to set their own prices. UK & ROI, 18+. 07/01/25 – 01/05/25. Purchase required for UK only, NPN for ROI. Fill out the form to participate in instant win (max. 1 entry per person per day; max 1 prize per person). Instant win prizes: 90 x wellness days (spa vouchers worth £200/€ equivalent), 1000 x £50 cash (/€ equivalent). All valid entries will be submitted into grand prize draw (max 1 entry per person) for a chance to win 1 of 4 trips to Finland (exclusions apply, worth up to £6500/€ equivalent) plus £500 (/€ equivalent). Full T&Cs at belvitasnacks.com/win-termsandconditions. Promoter: Mondelez Europe Services GmbH – UK Branch.
*Retailer Competition Terms & Conditions:
18+ UK. Open between 13:30 BST 17January to 23:59 BST 31 May 2025 to Independent and Affiliated retail store owners and managers not subject to Sunday trading laws. Register or log in to Snackdisplay.co.uk and fill out the entry form to enter into a prize draw to win £750 worth of Amazon vouchers for your staff ( 15 x £50) and belVita, Brunch, Mikado or equivalent stock (at the Promoter’s discretion) worth £200 at full Recommended Retail price, PLUS an opportunity to have 1 Mondelez employee or agent to run sampling in your store for up to 4 hours, using stock given as prize, on a mutually agreeable date, Monday to Friday, 10.00am to 5.00pm only, excluding bank holidays, before 31st August 2025. 1 winner will be pulled from a random draw via an independent process. Maximum 1 entry per store. Incomplete entry forms will be disallowed. The winner will be contacted by the Promoter by email within 14 days of the draw and will have 14 days to formally accept the prize. Delivery of the prize will take place within 28 days of prize acceptance. Stock will be selected from the Mondelez product range and will be delivered by Mondelez to store address supplied on entry form. The Promoter reserves the right to select stock. Promoter: Mondelez Europe Services GmBH- UK Branch, Uxbridge Business Park, Sanderson Road, Uxbridge, UB81DH.
[MNJ1]Winners everyday relates to the wellness/cash prizes up for grabs can we make that clearer? Vs saying winners everyday and then 4 grand prizes?
[MNJ2]We are supporting with a 360 campaign including digital, OOH in store
