RTD iced tea brand Lipton is kicking off the summer season with a competition. The brand is giving one lucky retailer the chance to win a branded store takeover including Lipton branded merchandise and decorations, as well as stock and POS materials. Tapping into Lipton’s popularity and driving awareness of the new 330ml can format, Lipton will help retailers to engage with their community during the busy summer period.
One winner, selected at random, will win a year’s supply of stock, free POS, decorations and Lipton merchandise for their store takeover. Not only this, but they will also receive their very own Lipton prize wheel which consumers can spin with every purchase of Lipton, giving them the opportunity to win prizes ranging from product through to merchandise.
With Lipton Iced Tea growing year on year, the brand is driving the ready-to-drink tea segment and is already outperforming the total soft drinks category. Retailers can cater to the demand for ready-to-drink tea with Lipton, offering shoppers a tasty alternative to traditional soft and carbonated drinks. Lipton offers a range of irresistible, refreshing, and tasty flavours that are low in calories and free from artificial colourants and preservatives. Available in Peach, Lemon and Raspberry, and Mango, Lipton Iced Tea also comes in a variety of formats. The brand even expanded its on-the-go offerings by launching a new single serve 330ml can earlier this year.
“At Britvic, we’re keen to support our retail partners,” said Ben Parker, retail commercial director at Britvic. “ With Lipton we can do just that, particularly during the summer months, which is a key moment for Iced Tea and Lipton’s range of flavours and formats. Following the launch of our 330ml can earlier this year, we’re able to expand the consumption occasions of Lipton even further.
“We know retailers sit at the heart of their communities and love to think of new ways to engage with their customers. The Summer Spin to Win competition does just that, giving one lucky retailer the chance to transform their store as well as the tools to interact with their customers on behalf of the Lipton brand.”
To enter the competition, retailers must log in or sign up for Britvic’s At Your Convenience platform and fill out the short form between 12 June 2024 09:00am and 28 June 2024 5:00pm.
To celebrate the Summer Spin to Win competition, Lipton will also be hosting an in-depot activation where retailers can get their hands on free Lipton product and spin the Lipton prize wheel. Join Lipton on Wednesday 12 June at Bestway Park Royal in London.
Terms and Conditions
GB 18+ only. Promotional period: 00:01 10.06.2024 until 23:59 28.06.2024. NPN. Visit atyourconvenience.com/liptonwin either sign in or register and enter your email address via the promotional entry form to be entered into a prize draw. Prizes: 1x year supply of Lipton 330ml cans (x24) (x36 cases), 1xLipton POS kit, branded merchandise and store decorations up to the value of £2000 and a Lipton Branded Spin to Win wheel and prizes for 50x of your consumers. 1x winner. Max 1 entry and prize per outlet. Internet required. Draw date: 01.07.2024. Registration & a valid email address are required. Visit atyourconvenience.com for full terms and details. Promoter: Britvic Soft Drinks.
