The EU will remain a key resource for the UK food and beverage industry despite the challenges imposed by Brexit, according to new insights from UK industry supply chain professionals.
A survey carried out on behalf of the European Commission, which interviewed wholesalers, importers, producers and HORECA (Hotel, Restaurant and Catering) professionals across seven different food and beverage sectors, revealed that the majority will continue to import from the EU over the next 12 months.
Respondents from the wine and dairy/cheese sectors are 100 per cent committed to sourcing additional SKUs from the EU over the coming year, the data revealed. Whilst beer and spirits (80%), charcuterie and meat (80%) and bakery (70%) also showed a clear commitment to the EU.
In contrast, it is the confectionery and fruit & vegetable sectors which expressed the highest level of uncertainty or non-commitment. Both sectors only showed a 30 per cent commitment to sourcing additional SKUs from the EU in 2025, according to the data.
UK industry respondents cited quality (95%), pricing (81%), authenticity (78%) and sustainability (77%) as the most important factors that they consider when adding new SKUs to their product ranges. In parallel, authenticity and tradition were voted the most popular characteristics of EU food & beverage products (79% and 70%, respectively), whilst diversity (64%), good taste (62%), safety (59%), and high quality (54%) also ranked highly by those who were questioned.
When it comes to the wider merits of EU food and drink, more than two-thirds of respondents (66%) agreed that the EU’s Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) and Organic labels are either ‘very important’ or ‘somewhat important’ when sourcing ingredients. Overall recognition of the three labels amongst the UK industry is high – around two-thirds know what they are and what they mean. The European Organic Products label is the most widely recognised (93%), while the PGI label is the least recognised of the labels, however recognition is still high (78%).
The research was conducted in April 2024 against the backdrop of the UK government’s Border Trading Operating Model, which set out a new approach to security controls with the aim of maintaining border security while minimising trade burdens.
“These insights demonstrate that despite the challenges and complexities of new cross-border trade agreements, the EU remains a valued partner and important resource for the UK’s food and drink industry and is likely to remain that way”, says Andrew Crumpton, founder of AMC Consulting and advisor to the ‘More Than Only Food & Drink’ campaign.
Veryan Bliss, managing director of Food Intelligence and fresh produce advisor to the EU’s ‘More Than Only Food & Drink’ campaign supports this view.
“It is clear that the relationship between the UK and EU is incredibly important. In 2023 the UK was the number one destination for EU agri-food, accounting for 22 per cent of exports and with a value of €51.3 billion,” Bliss said.
“The geographical diversity of the EU ensures a steady supply of seasonal produce and often complements the UK’s own growing patterns. When certain crops are out of season in the UK, EU producers support the offer, ensuring that UK retailers can offer a consistent, high-quality selection to consumers throughout the year.
“However responses from fruit and vegetable industry professionals highlight the impact of controls for fresh produce, which have been complex and changeable.”
“But with an easement on fresh produce checks now in place until July 2025 and confirmation that several fruit and vegetable products, which were previously deemed medium risk have now been changed to ‘low risk’, there is an increased potential for UK importers to benefit from the quality of organically and sustainably grown produce from the EU.”
New rules about how and where foods high in fat, salt and sugar (HFSS) can be promoted and displayed in larger shops and online have been passed by the Senedd.
The regulations are designed to prevent impulse purchases and over-consumption and expected to help to tackle the growing problem of obesity in Wales.
The Food (Promotion and Presentation) (Wales) Regulations 2025, which largely mirror rules already in place in England, will:
restrict promotions that can encourage over-consumption, such as multi-buy offers and free refills of sugary drinks
restrict the presentation of foods high in fat, sugar and salt products at prime selling locations such as store entrances, checkouts and website homepages
apply to medium and large businesses with 50 or more employees
The Welsh government said, citing research, up to 83 per cent of purchases made on promotion are impulse buys, with almost half (43%) of food and drink products in prominent store locations promoting sugary foods and drinks.
“These regulations are a key part of our strategy to tackle Wales’ growing obesity problem,” Welsh health secretary Jeremy Miles said after the vote in the Senedd.
“We want to make it easier for people to make healthier choices and we’ll achieve this by improving the food environment around them. If we ensure healthier food and drinks are more available, accessible and visible to people in shops and stores, it will support our efforts to reduce obesity rates and improve public health.”
Miles has earlier said that the government will continue to support businesses and local authorities to implement and enforce the requirements introduced by these regulations.
The regulations will come into force in March next year following a 12-month implementation period.
JET New North Road store in Ilford, London is expecting its flower sales to cross £85,000 this year from popular calendar days, including Mother’s Day, International Women’s Day and Valentine’s Day.
Tulips, roses and mixed bunches are among the bouquets expected to sell well this Mother’s Day weekend, with predicted sales of £20-25,000.
Valentine’s Day remains the most popular flower-buying event, with sales of £35,000, while the increasingly popular International Women’s Day celebration recently led to sales of £25,000 for the family-run business.
JET New North Road in Ilford
“We’ve seen our flower sales skyrocket over the years – helped along by calendar days like these,” Kayur Patel, business manager at JET New North Road, said.
“Flowers bring so much joy, and we’re proud to be a part of helping customers bring that joy to their loved ones with a beautiful bouquet!”
Offering high-quality flowers from Amsterdam and Kenya, the Ilford-based service station has become the go-to place for quality flowers in the community - with more than 1,000 customers expected to buy Mother’s Day flowers this weekend.
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Victoria Lockie leaves Unitas for a new adventure.
Unitas Wholesale retail director and executive board member Victoria Lockie is to leave the business in April as she looks to take on a new challenge, the buying group confirmed to Asian Trader today (27).
Lockie joined the business in September 2024.
In a span of six months, she has played a pivotal role in strategically reviewing the Unitas retail proposition and the overall service provided to Unitas members.
Heading up the retail and commercial functions, she has made a significant impact by identifying strategic opportunities, developing her team and revitalising Unitas’ DE&I agenda.
Managing Director John Kinney said, “I would like to thank Victoria for her hard work and commitment in the time that she has worked at Unitas. We all wish her the best of luck with her next opportunity.”
Lockie also oversaw Unitas' Plan for Profit scheme, which is a subscription service offering independent retailers business updates, rewards, and resources to help them succeed in the convenience market, including core range guides and promotional packages.
Prior to Unitas, Lockie spent more than 12 years at NISA.
Joining in 2012 as a sales support manager, Lockie served in positions such as head of retail operations and head of key accounts. Her time at Nisa was transformative, both for herself and the company.
She also led the symbol group’s retail team through significant transitions, including Nisa’s shift from a mutual-style ownership structure to a corporate governance model.
Lockie also became a trustee for MADL (Making A Difference Locally), where she worked to help independent retailers support their local communities.
She is an ambassador for Diversity in Wholesale, Women in Wholesale, GroceryAid, and WiHTL ‘Women to Watch 2024. or many years has heavily supported the Association of Convenience Stores including the more recent Shopkind campaign.
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Brian Eagle Brown with new ShopMate 360 EPoS solution
ShopMate has introduced ShopMate 360, a “streamlined and affordable” EPoS system designed for convenience retailers.
ShopMate said the new solution ihas been developed with small retailers in mind, offering an easy-to-use till interface that requires minimal training. With an intuitive design, even those new to retail technology can quickly get up to speed, ensuring smooth daily operations.
“One thing we often hear is that many EPoS systems come with complex features that small retailers just don’t need. Their tech needs to be smart, but that doesn’t mean loading it up with all the bells and whistles – it actually means the opposite,” Brian Eagle Brown, managing director at ShopMate, told Asian Trader.
The system separates store operations from business management, allowing retailers to focus on till functionality while still having access to key back-office tools like:
Product and category management
Hotkeys and SELs
Wholesaler promotions
User management and reporting
Retailers will benefit from automatic wholesaler pricing and promotions, removing the hassle of manual price updates and ensuring accurate pricing.
Helen and Andrew Wood of Edith Weston Village Store in Edith Weston, Rutland
Additionally, integrated payments with ShopMate Pay simplify payment workflows and reduce overhead costs, offering retailers a single, streamlined solution.
“We understand that convenience retailers need a reliable, easy-to-use solution that helps them run their stores efficiently,” Eagle Brown said. “ShopMate 360 delivers just that – essential functionality without distractions.”
Helen Wood, owner of Edith Weston Village Store, has been among the first to trial ShopMate 360 alongside ShopMate Pay. She praises its intuitive interface: “We’ve found the till interface intuitive and easy to use; everything is precisely where you think it should be. And ShopMate Pay works seamlessly, exactly as you hope it would – it’s just really easy.”
Among the last few tea drinkers, Brits still have profound loyalty for their cup of tea, with Yorkshire Tea standing out as a true favourite, shows a recent survey, also highlighting fall in the popularity of tea among younger generations.
According to a national survey of 6,000 adults by Tracksuit, brand tracking expert for more than 650 consumer labels, those who drink tea, Yorkshire Tea was crowned the favourite brew, surpassing its long-standing rivals PG Tips and Tetley.
Some 24 per cent of tea drinkers said that Yorkshire Tea was their favourite, ahead of PG Tips at 17 per cent and Tetley’s at 15 per cent. Twinings came fourth with 11 per cent, well ahead of Typhoo with 3 per cent.
The survey also found a striking level of loyalty among British tea drinkers, with 39 per cent refusing to switch from their preferred tea brand, which was far higher than the typical 13 per cent loyalty rate across food and drink brands generally.
However, the survey also shows lays bare the rapidly decreasing popularity of tea among younger generations.
Some 37 per cent of people aged under 35 said that they would choose coffee as their favourite hot drink, according to a national survey of 6,000 adults by Tracksuit, brand tracking expert for more than 650 consumer labels.
Tea came third with 25 per cent of those under 35 choosing it as their favourite drink, after hot chocolate in second with 31 per cent.
Analysts said that the figures “suggest [tea’s] popularity could continue to fall in future generations”, raising concerns that beloved cuppa could face extinction as Millennials and Gen Z prefer coffee and hot chocolate to the traditional brew.
Matt Herbert, the author of the report and co-founder of Tracksuit, said, “Our research uncovers the profound loyalty Brits have for their tea, with Yorkshire Tea standing out as a true favourite.
“The data reveals that brand preference goes far beyond taste; it’s an emotional connection. British tea drinkers are weirdly loyal, which speaks to how brands have successfully woven themselves into the fabric of daily life and national identity.”