Skip to content
Search
AI Powered
Latest Stories

WKD launches new lemon flavour

WKD, is launching a new lemon variant following its recent programme of highly successful NPD launches.

Available from July, new WKD the latest addition is part of the SHS Drinks’ market-leading RTD range available in 700ml glass bottles, in both standard and price-marked pack (PMP) formats.


It will be the fourth addition to the UK’s leading RTD range in two years, following the hugely successful launches of WKD Mango Crush (May 2018), WKD Pink (July 2019) and WKD Dark Fruit (January 2020).

With eye-catching label graphics, and the same 4.0% ABV as the brand’s existing flavours, WKD Lemon will add an all-new citrus angle to the range.

The new alcopop variant will join other WKD 700ml PMP flavours - Blue, Dark Fruit, Pink, Iron Brew at only £2.99 (RRP).

A selection of new trade deals to incentivise distribution will be added, such as prominent off-shelf display, POS kits, and a huge social media campaign.

WKD has a proven track record in innovation, brand volumes in the convenience sector have increased to150% in the quarter to mid-June, adding £10.5m to the RTD category in a year.

Grocery volumes have also increased by 84% in the quarter to June, adding £6.1m to the category despite only being launched last July,

WKD Pink was the total RTD category’s most successful NPD of 2019, and now accounts for £5.1m of sales in the take home market alone.

“WKD Lemon will bring an exciting citrus dimension to the range,” says Nick White, head of marketing at SHS Drinks. “Lemon is a classic, ever-popular drink flavour and expanding our offering will further increase WKD’s appeal to its core 18 to 24-year-old target market.

“WKD is on an incredible volume trajectory currently and new Lemon will add yet further zip and momentum; this fresh new flavour will help ensure that WKD continues to generate strong sales growth for stockists.”

More for you

Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less
World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less