Wolf Blass partners with Deliveroo for sampling campaign

Treasury Wine Estates has entered into a partnership with Deliveroo for its Australian wine brand Wolf Blass.

Aiming to enhance at-home occasions with the wine brand, 187ml complimentary bottles of Wolf Blass Yellow Label, Cabernet Sauvignon and Chardonnay will complement the meals delivered via Deliveroo as part of the exclusive activity.

Eligible customers within radius of Deliveroo sites in London and Manchester can opt in to receive a free wine sample alongside any order from a Deliveroo Editions restaurant between 8 – 22 June.

A pamphlet will also accompany the wine communicating the wider Wolf Blass range and showcasing further food and wine pairing recommendations.

Ben Blake, head of marketing for EMEA at Treasury Wine Estates commented: “This partnership enables customers to order from their favourite delivery company and make their eating in occasion all the more special, pairing quality wines their meal of choice.

“Recipients can become wine connoisseurs in the comfort of their own homes, by referring to the food and wine pairing suggestions and savouring Wolf Blass wines together with a range of delicious dishes.”

The campaign will see up to 20,000 free wine samples reaching customers.