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Women’s Day and Mother’s Day: Flower sales projected to surpass £30,000 at Ilford store this weekend

Women’s Day and Mother’s Day: Flower sales projected to surpass £30,000 at Ilford store this weekend

Jet New North Road in Ilford, London predicts sales of flowers will soar this weekend during International Women’s Day (IWD) and Mother’s Day - with sales expected to top £30,000.

Over 12,000 tulips, 9,000 roses and 5-6,000 other varieties of flowers, including lilies, are expected to be sold over the next few days.


According to the retailer, roses are the most purchased flower on IWD, a day that is particularly popular among the local Eastern European community, and tulips are the top choice for Mother’s Day.

New North Road has become well-known locally for selling exceptional bouquets, with top-quality flowers sourced from Amsterdam and Kenya.

New North Road ownersKayur (L) and Janu Patel

Run by Janu Patel and his family for more than 20 years, the flower offer has been a passion project for Janu for many years – and it’s proved to be a profitable one. Another £20,000 of flower sales was recorded only a month ago, during Valentine’s Day.

Jet New North Rd re-opened in 2021 following a major refurbishment of the forecourt and retail offer including the distinctive blue and yellow Jet branding, new canopy lighting and a Spar shop – with Janu’s famous flowers taking centre stage.

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