SPAR customers across the North of England can "Win With Every Goal" this winter as the kick off to the biggest football tournament of the year fast approaches.
Now live in-store, customers can take part in the digital SPAR promotion through their mobile phones, and there is the chance to win a grand prize of £10,000 in time for Christmas.
As well as the top prize, there will be the chance for customers to win £200 every day and net one of thousands of instant rewards.
The campaign is the biggest ever in terms of value launched by James Hall & Co. Ltd, SPAR UK’s primary wholesaler and distributor for Northern England, with a reward pool value of over £100,000.
SPAR customers can enter via www.everygoal.co.uk where they will spin a virtual wheel that will randomly select their team for the tournament.
Once their nation is selected, they will have the opportunity to choose whether they win an instant reward every time their team scores or concedes a goal.
Customers will be alerted each time their team scores or concedes via text message, and they will be able to claim their reward via a digital voucher, redeemable at their nearest participating SPAR store.
Running alongside the Win With Every Goal mechanic will be a daily virtual scratch card game where customers can play once a day. Instant rewards will be won each time a customer matches a hat-trick of golden footballs.
The SPAR campaign is being supported by a range of big-name suppliers including Coca-Cola, Mars, Britvic, Walkers, Red Bull, KP Snacks, Lucozade, Pringles, Batchelors, Barr, Weetabix, and Andrex.
“The excitement is building, and our Win With Every Goal campaign will allow us to harness the nation’s football fever this winter as the biggest tournament of the year takes place," said Tom Murphy, Marketing Manager at James Hall & Co. Ltd.
“SPAR customers are in for a treat with a wide range of fantastic rewards to be won on a daily basis, as well as that golden goal of the £10,000 grand prize that we cannot wait to present to a lucky winner before Christmas.
“We are aiming to drive footfall and attract new customers to SPAR through this campaign while at the same time reward customer loyalty during a challenging economic period.
“I would like to extend my thanks to Abraxas Marketing who have supported us in bringing this brilliant campaign to life, and our much-valued suppliers for their commitment to the promotion.”
