World Milk Day: Brits feel strongly about their milk preferences

Almost half (49%) of Brits have more than two kinds of milk in the fridge at home, to avoid confrontation, according to a recent survey conducted by Arla B.O.B Semi Skimmed.

The survey findings published today, World Milk Day, reveals how strongly Brits feel about their milk preferences, with 71 per cent being unwilling to compromise on having their favourite milk in their fridge.

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Nearly three quarters (61%) admit that taste is the biggest factor they consider when deciding which milk to pick up in the dairy aisle, with 83 per cent claiming that they can taste the difference between whole and semi-skimmed milk.

Half (50%) state they would opt for the milk they personally prefer, rather than the overall favourite milk of their household.

Out of all the dairy products, milk is the one that Brits cannot live without, with 46 per cent claiming they could not last a week without having their favourite milk in their tea, coffee, or cereal. In fact, research shows that over half of Brits would go out in the evening just to make sure they have milk in the fridge for the next morning. It really is a staple in our diets, with 81 per cent of us enjoying a splash of it in our tea or coffee, 78 per cent using it for our cereal, and 40 per cent having it as a drink on its own.

However, 77 per cent admit to missing out on the creamy whole milk, believing it’s too full of calories and fat. Arla said its new B.O.B Semi Skimmed milk tastes just like whole milk, with half the fat of whole milk.

“We know that taste is so important for those who consume milk, which is why we’ve launched Arla B.O.B Semi Skimmed, to allow permissible moments of indulgence with a creamy delicious taste,” Catriona Mantle, head of milk at Arla B.O.B, said.

“We wanted to create a product that meant shoppers don’t have to choose between their favourite milk, as you can have all the taste of whole milk, in a semi-skimmed! Arla B.O.B Semi Skimmed is a game changer, there really is no other milk in the dairy aisle that can deliver the delicious taste of whole milk without the added fat content.”

Through consumer research, Arla B.O.B found that its new milk bridges that much needed gap and offers shoppers an everyday milk that doesn’t compromise on taste. Based on a statistically valid comparative taste test, 80 per cent of consumers who regularly enjoy a fresh whole and/or semi-skimmed agreed that B.O.B Semi Skimmed 'tastes like whole milk', granting dairy consumers more moments of permissible indulgence.

Arla B.O.B Semi Skimmed carries the Arla C.A.R.E logo on the milk bottle – a moniker that gives shoppers the confidence that their milk is produced with the highest on-farm standards. It provides the assurance that it has been produced by farmers that are working hard to reduce their impact on the environment through renewable energy plans and initiatives that support nature and increase biodiversity.