World of Sweets said it will become the official UK distributor for US brand Clif.
They’ll be partnering with the team at Mondelez to grow the Clif brand, offering retailers their energy and snacking products.
Born on a bike and created with athletes in mind, Clif continues to make delicious plant based food that begins with a recipe and the latest nutrition science.
The brand is committed to using sustainable ingredients made with renewable energy while aspiring to use eco-friendly packaging and deliver by transportation that doesn’t pollute.
Among the products being distributed by World of Sweets are Clif Bar, Clif Nut Butter Bars and Clif Bloks Energy Chews.
The iconic Clif Bar was first launched in the US in 1992 and has gone on to become the number one energy bar in the US and a global brand worth $1.5 billion.
Each bar is made with a blend of nutritious, plant-based protein, fat and carbohydrates crafted to keep you moving. The bars contain 9-11g of protein and are thoughtfully made to provide nutrition you can feel good about.
The Clif Bar comes in six flavours including Chocolate Chip, White Chocolate Macadamia Nut, Crunchy Peanut Butter, Blueberry Almond Crisp, Peanut Butter Banana with Dark Chocolate and Chocolate Almond Fudge.
The Clif Nut Butter Bars are made using certified organic ingredients including creamy peanut butter, oats and a range of flavours to suit every taste.
Among the bars available are Chocolate Chip and Peanut Butter, Chocolate and Peanut Butter and Peanut Butter, which contain 7g of plant-based protein and only 9-11g of sugar per bar.
The Clif Bloks Energy Chews are designed for athletes, as an easy-to-chew source of quickly absorbed carbohydrates that deliver carbohydrates for fast fuel to maintain optimal performance levels.
The range comes in caffeinated and non-caffeinated varieties with flavours including Strawberry, Mountain Berry, Tropical Punch and Black Cherry.
Clif Bar was created by Gary Erickson who couldn’t face another unappetising energy bar on the long-distance bike rides he took part in. He created the bars with his mum in her kitchen and named them after his father Clifford.
The product is now popular across the globe as consumers opt for healthier snacking options.
According to a recent study, 94 per cent of adults are trying to snack more healthily and in the UK, 55 per cent of consumers will purchase energy bars on the go, making them an obvious choice for retailers looking to offer their customers choice.
“The market for healthier options is really taking off so we’re delighted to be adding Clif to our portfolio of exciting brands,” Chris Smith, brand manager from World of Sweets, said.
“Functional snacks are becoming increasingly popular with consumers who are balancing the key macros - carbs, protein and fats. They can also help customers make better dietary choices.
“As the new UK distributor of this iconic brand, we’re committed at World of Sweets to ensuring you and your customers have access to Clif's range of nutritious and indulgent products.
“We look forward to working together to drive Clif Bar sales and meeting the healthier snacking needs of your shoppers.”
Senior Commercial Director of Clif Europe, James Hemmings said, “Clif Bar and Mondelez are excited to work with a dynamic, future-thinking distribution partner like World of Sweets to drive the Clif brand in the UK in the important on-the-go and convenience channels. Using their extensive field team, covering over 55,000 customers and pioneering use of technology, together we will make Clif the energy bar brand of choice across the UK.”
World of Sweets is the UK’s largest confectionery distributor, importer, and wholesaler, supplying thousands of customers across all retail channels, offering distribution solutions from e-commerce wholesale to Hancocks wholesale depots.
Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.
Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.
The Devil Wears Prada Musical is a new stage adaptation of the popular 2006 film, itself based on Lauren Weisberger's novel.
The Diablo wine brand, first launched in 2018, is growing at a phenomenal rate in the UK, +33.4 per cent by value in the past 52 weeks. It has successfully introduced new wines into its portfolio, with the original Diablo Dark Red being joined by Chardonnay, and most recently Purple Malbec, Volcanic Cab and Deep Carmenere, all listed in major multiple grocers.
Diablo is attracting a distinctive younger and more affluent shopper (45 per cent of its shoppers are under 45 versus 14 per cent of shoppers across total still wine).
“This is an incredibly exciting time for the brand," said Javiera Moller, Senior Brand Manager at Concha y Toro UK. "The Devil Wears Prada is an iconic and much-loved story, now brought to life on the London stage with a star cast and a great score by Elton John, and the 'devil' connection makes it a perfect partner for our brand.
“Our audience are disruptive, intelligent, stylish and early adopters of brands and trends. This partnership gives us the chance to activate with our target consumers, and build the profile of an already-thriving wine brand.”
From its initial launch in 2018 with Diablo Dark Red blend, the brand now has six wines in multiple retail distribution in the UK:
Diablo Dark Red
Diablo Volcanic Cabernet Sauvignon
Diablo Purple Malbec
Diablo Deep Carmenere
Diablo Golden Chardonnay
Diablo Crystal Sauvignon Blanc
The brand has grown from £2 million in retail sales value in the UK less than five years ago to be worth over £20 million today (RSV).
Tilda has announced the launch of its 2024 limited-edition tin, created in collaboration with Lovo, a non-profit organisation dedicated to empowering and inspiring women and their families.
The tin will be available from November at independent retailers, offered free with a 2kg purchase of Tilda Pure Basmati Rice for a limited time only.
Designed to celebrate diversity and women’s empowerment, the tin features intricate patterns that embody sisterhood, while its vibrant flora and fauna reflect community and personal growth. The striking colour palette of green, yellow, pink, and blue conveys strength and gratitude—values that resonate deeply within the Lovo community.
Not only is this tin visually captivating, but it is also practical, making it an ideal storage solution for rice while symbolising support for a noble cause.
To commemorate the launch, Tilda and Lovo hosted a celebratory event on 26 September, unveiling the limited-edition tin to over 150 attendees, including the mayor of Southwark, Naima Ali. Highlights of the event included a keynote address from a financial expert, a global lunch featuring Jollof rice and biryani, lively performances by drummers and dancers, and a special moment where guests were encouraged to write their dreams and aspirations for the future on a symbolic ‘Tree of Aspiration’ that stood at the heart of the celebration.
“This vibrant tin reflects the varied cultures and communities that Tilda serves. Rice is such an integral part of meals worldwide, and we are thrilled to partner with Lovo, an organisation that aligns perfectly with our values of diversity and empowerment.” Anna Beheshti, head of marketing at Tilda, said.
Ola Stephen, founder and director of Lovo, added, “The tin is a true celebration of diversity. It is not only beautiful but also embodies the spirit of the community we are nurturing together.”
Last month, Tilda announced a £10,000 donation to support Lovo’s initiatives.
Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.
The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.
“Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them,” said STG’s UK Head of Marketing, Prianka Jhingan. “Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”
Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.
Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.
The new TVC invites viewers to join an evening out with a group of friends. As the group begin to drink their Gordon’s & Tonic, the screen splits in two to visually demonstrate how they choose to pace their night by switching between Gordon’s Pink and Gordon’s Pink 0.0%.
In addition to the new TVC, a suite of assets have been created to bring the campaign to life across social and digital channels. Whilst in the same universe as the commercial, the social content hero’s Gordon's long-term partner Maya Jama who brings to life how she chooses to mix it up for followers.
“When creating this campaign, we wanted to demonstrate that moderation didn’t have to be a binary decision between having something alcoholic or alcohol free," said Tayara Sousa Linke, Global Head of Marketing. "We know that this perceived choice impacts people’s decision to moderate, so, through Mix It Up, we wanted to highlight that it is possible to seamlessly switch between the two and enjoy the same great taste of Gordon’s Pink whilst moderating with Gordon’s Pink Alcohol Free.”
The new creative will run across BVOD, Social and Digital channels in GB.
Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.
The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.
“Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them," said STG’s UK Head of Marketing, Prianka Jhingan. "Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”