Leading confectionery distributor World of Sweets has revealed their latest new brand aimed at teenagers and young adults
Tailored towards teenagers looking for cool, grown-up sweets that are delicious and packed with flavour, the brand offers something novel to young adult audiences who are after unique flavour mashups and quirky designs.
Available now are the Freakshake Cups in three tasty flavours, Banana, Strawberry and Choc-a-Lot (RRP £3.50).
Each cup is packed to the brim with delicious sweets in a convenient, hygienic and recyclable cup format that is easy to merchandise in store.
The Freakshake lines will also be available in a bag format, which has a RRP of £1.25.
Available in the same flavours, World of Sweets said these bags will stand out on shelves with their fun and colourful design.
By launching both bags and cups, it gives retailers a choice as to which format and price point will suit their stores.
Sweet Vibes also offer POS and merchandising solutions to retailers for their products.
Retailers can choose from Sweet Vibes branded shelf edge strips or a branded FSDU.
“We’re always looking for ways to support our customers and fill those gaps in the market,” Hannah Rodenby, brand manager at World of Sweets, said.
“Teenagers and young people often feel like there’s nothing left for them in the confectionery market. Everything either feels too young or too old to them.
“Sweet Vibes captures this age demographic perfectly! It’s cool, fun, bright, bold and tastes delicious!
“The Freakshake cups and bags taste great and their design and packaging is just what youngsters are after.
“We’re really excited about this brand and we know it’s going to give retailers the opportunity to add some variety into their store. Watch this space for even more Sweet Vibes product launches!”
