World of Sweets unveils two new launches under Sweet Vibes and Bonds brands

Leading confectionery distributor World of Sweets has unveiled two new product launches catering to different snacking preferences. The latest additions include Sweet Vibes Mallow Dunkz, a bold and playful marshmallow treat, and Bonds Trail Mix packs, a nutritious and flavour-packed snack designed for health-conscious consumers.

Sweet Vibes Mallow Dunkz

Following the successful launch last year of Sweet Vibes, a confectionery brand aimed at teenagers, World of Sweets has introduced Mallow Dunkz – a delicious and innovative snack designed to stand out. These treats feature marshmallows dunked in chocolate and coated in a crispy candy shell, available in two flavours: strawberry and vanilla.

Packaged in bright, eye-catching pouches, Sweet Vibes Mallow Dunkz is set to be a hit among younger consumers looking for unique and exciting confectionery. Retailers are encouraged to stock up on the new range to appeal to this key demographic. The new Mallow Dunkz pouches are available for a recommended retail price of £2.50.

“We’re always looking for ways to support our customers and fill those gaps in the market,” Hannah Rodenby, Brand Manager at World of Sweets, said. “We are so pleased to be launching these innovative mallow bites - they are expected to be a best seller among retailers. We can’t wait for customers to get their hands on them, they're delicious!”

Sweet Vibes Mallow Dunkz Vanilla Pouch

In addition to Mallow Dunkz, the Sweet Vibes lineup includes Freakshake Cups in Banana, Strawberry, and Choc-a-Lot flavours (RRP £3.50) and Freakshake Bags (RRP £1.25). To support retailers, Sweet Vibes also offers various merchandising solutions, including branded shelf edge strips and free-standing display units (FSDUs).

“We always encourage retailers to stock a variety of products for every age group - and the Sweet Vibes range hits those right in the middle, teenage customers who can be difficult to reach through confectionery products,” Rodenby added.

“Teenagers and young people often feel like there’s nothing left for them in the confectionery market. Everything either feels too young or too old to them. “This is where Sweet Vibes can help! Freakshake Candy Cups, Freakshake Bags and Mallow Dunkz are all available now for retailers to shop.”

Bonds Trail Mix

For those seeking a more nutritious treat, World of Sweets has launched Bonds Trail Mix packs, designed as part of their healthier snacking initiative. The new range offers snack-sized 25g pouches, perfect for on-the-go indulgence, with an RRP of just 70p per pack.

Bonds Trail Mix is available in three flavours inspired by classic desserts:

• Chocolate Orange Mix – Orange-flavoured cranberries, milk chocolate-covered raisins, blanched peanuts, and caramelised cocoa-dusted almonds.
• Sticky Toffee Mix – Dried dates, sultanas, caramelised peanuts, and fudge pieces.
• Banoffee Pie Mix – Dried banana chips, caramelised peanuts, dried diced dates, and yoghurt-coated bananas.

“We’re very excited to announce the launch of our brand new Bonds Trail Mix packs,” Kathryn Hague, Head of Marketing at World of Sweets, said.

“This innovative new product line combines healthier snacking with classic dessert flavours, offering health-conscious shoppers a delicious snacking option for when they’re on the go.

“With many major grocers and retailers already stocking a wide selection of healthier snacking products, it’s important for retailers to tap into the healthier trend to remain competitive.

“In order to drive sales, we’re encouraging retailers to group their healthier products into eye-catching displays to provide shoppers easier in-store navigation.”