World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

New to the Warheads range are the Sour Popping Candy packs, available in Sour Watermelon, Sour Green Apple and Sour Raspberry.

Warheads Sour Popping Candy offers a crackling, popping sensation with a sour twist, aimed at younger customers seeking exciting new novelty products with tasty, trending flavours.

Each single flavour display contains 12 pouches, all packaged in an eye-catching design to pop out on shelves among other tasty treats.

Warheads have also launched a three pack - with all flavours included in each pouch.

Each three pack box available to retailers contains 20 pouches, and World of Sweets said the eye-catching display makes them perfect to be stacked on shelves among other tasty treats.

They can be merchandised alongside other Warheads branded lines, or as a part of a wider novelty collection.

The small pouches come at pocket-money friendly prices, making them a great impulse purchase.

“We are super excited to be bringing to market the brand new Warhead Sour Popping Candy pouches,” Louisa Jones, senior brand manager at World of Sweets said.

“Each pouch packs a serious punch, and sour candy lovers are sure to love the exciting, tasty flavours.

“Warheads have been a best-selling brand for us. Our customers have experienced a real boost in sales for both American confectionery and sour flavours, so this product is sure to be a hit with confectionery lovers.

“We’re always looking for ways to support our customers and fill those gaps in the market - and budget-friendly American confectionery lines are definitely needed.”

Warheads also offer a range of products in the top selling theatre box format.