Wray & Nephew's limited-edition rum to be available exclusively to convenience

Wray & Nephew today (20) unveiled Wray’s 43, a limited-release white rum crafted for full-flavour, easy-to-mix drinks. It will be available exclusively to convenience retailers via Booker.

Bottled at 43 per cent ABV, Wray’s 43 is a unique blend of unaged Jamaica white rum with notes of rich fruits, charred pineapple, and molasses.

While inspired by the iconic Overproof, Wray’s 43 is not a diluted version but a distinct expression, offering a smooth, naturally sweet profile while retaining the bold character Wray & Nephew is known for.

Considered ‘a fresh way to Wray’, Wray’s 43 is now available exclusively through Booker for convenience store distribution and Amazon for direct consumer purchase (RRP £25).

With its full-bodied character, Wray’s 43 is ideal for long drinks, pairing perfectly with mixers like pineapple juice, ginger ale or coconut water.

The signature serve - Wray’s 43 & Pineapple – combines 25ml of Wray’s 43 topped with pineapple juice and garnished with either fresh pineapple or a lime wedge.

David Morrison, Deputy Master Blender at J. Wray & Nephew, said: “The launch of Wray’s 43 is an exciting new exploration for us. We have listened to our community and are providing rum lovers with a fresh way to experience the tropical flavours of Jamaica rum whilst staying true to the product’s authenticity. Full-flavour guaranteed!”

With 200 years of rich heritage, J. Wray & Nephew has been an intrinsic part of Jamaican culture since its founding in Kingston in 1825.

Wray & Nephew is synonymous with authenticity and craftsmanship, with all Wray & Nephew rums, including Wray’s 43, distilled and bottled in Jamaica, ensuring that every bottle delivers the true spirit of a Jamaica rum.

Rooted in nearly 200 years of Jamaican rum-making tradition, Wray & Nephew is an iconic brand synonymous with the island’s vibrant culture and craftsmanship.

Beyond the bottle, Wray & Nephew is passionate about uplifting and supporting the Black-British community through initiatives such as its Wray Forward programme.