A Wrexham convenience retailer has opened a new Go Local Extra fascia store, the first of its kind in the city.
After extensive interior and exterior refurbishments, the new-look store provides healthy competition to a competitor convenience store next door. Value-for-money offers, and an inviting layout are attracting customers, and the store is performing exceptionally well, with sales increasing significantly weekly.
With over 26 years of experience and two other successful convenience stores in Wrexham, Subash Subakaran was operating under the Premier fascia for most of that time, but he wanted a change with his latest retail venture.
The 2,000-square-foot store on Prince Charles Road received over £200k in investment and was transformed into a Go Local Extra store from an empty unit previously used as a Co-op.
The new store features a food-to-go offering including coffee and slushes, fresh groceries, well-stocked chillers, a completely new counter area, new lighting and shelving units, and an extensive beer, wines, and spirits section with a dedicated walk-in ‘beer cave’ and separate ‘soft drinks cave.’
Beer cave in Go Local Extra Wrexham
Subakaran and his wife Suki have made a great impression on the local community, recently hosting a successful bake-off style competition in the in-store bakery and staging a colouring competition for local school children to participate in.
The resulting designs are proudly displayed in the store for customers to enjoy. Community involvement is a top priority for Subash and Suki through their new store with the full support of Parfetts.
The store receives regular deliveries from Parfett’s Liverpool wholesale depot at Aintree. Subash has been a Parfetts customer for many years having visited them for his other stores.
The Parfetts team offered advice on the designs for the store, which now boasts a striking new look and spacious layout. The idea was to design the layout and flow of the store to help boost profitability, maximise space, and offer customers a wider range of produce.
He chose to partner with Parfetts and Go Local Extra because he valued his independence, flexibility, and freedom to choose the best product range for his customers, but with the full backing of a strong support network.
He also wanted to try something new and different, providing maximum value for money to his customers while maintaining healthy sales margins to build his latest business.
Subakaran commented, "I was already fully aware that Parfetts is a reliable and great value wholesaler, so becoming the first Go Local Extra store in Wrexham is a positive move for both my business and my customers. I know and understand our customers in Wrexham very well.
"This experience, combined with the professionalism of Parfetts, brings something entirely new to the area, delivering vision, a fresh offering, style and, significantly, value for money. They understand the fundamentals of independent retailing and what works well for customers.
“Since becoming part of the Go Local Extra ‘family’, I’m delighted that we are already appealing to a high volume of customers. We wanted to be up and running in good time for Christmas, and we quickly established a loyal customer base.
Go Local Extra in Wrexham
“Parfetts has provided hands-on support throughout the launch phase, helping to get the store ready with everything from layout and design to advising on promotions and merchandising. Working with Parfetts has been a positive move in every way.”
Parfetts is an employee-owned business, and its employees play a significant role in the success of the company and its retailers.
As more independent retailers choose Parfetts, the business has enjoyed record growth thanks to its focus on great value and service from a team dedicated to the success of the retailers it supports.
John O'Neill, retail operations controller from Parfetts, said: “We’re working closely with Subash to develop his stores and build on his valuable experience as a trusted retailer who has quickly made an impression with customers and the local community.
"This new store is making great use of the space to deliver a positive shopping experience for customers with a warm welcome and real value for money. We look forward to supporting the further growth of Subash’s businesses.”
