Scandinavian Tobacco Group UK has announced three fresh new flavours to join its growing XQS nicotine pouch portfolio. Raspberry Blackcurrant, Strawberry Kiwi and Berrynana Twist are the latest arrivals, all of which are available to retailers from April onwards, competitively priced with an RRP of £5.50.
All three new skus match the growing consumer trend for fruity flavours and are 8mg in strength, so a perfect product for those consumers looking for a long-lasting burst of flavour and nicotine. The Raspberry Blackcurrant flavour offers a vibrant blend of juicy raspberries and bold blackcurrants for a perfect mix of sweetness and tartness. Strawberry Kiwi has a refreshing and vibrant mix of strawberries and tangy kiwi, while Berrynana Twist gives users a smooth mix of ripe berries and creamy banana for a rich and balanced fruity taste.
Nicotine pouch sales continue to grow rapidly and are currently worth just under £136m (not including those made online) which represents volume growth of 79 per cent versus the same time last year. Whilst the majority of sales are made in supermarkets, they are growing fastest in the convenience channel. And with the disposable vape ban now imminent in June, nicotine pouch sales will receive a further boost as many vape users will look for different next gen nicotine options instead.
“We’re excited to bring these three new fruit fusion flavours to market, which now take the skus in the XQS portfolio up to eight," said STG’s UK Head of Marketing, Prianka Jhingan. "Our sales force will be visiting stores around the country to talk to them about the growing range and offering a new counter-top merchandising display unit to house them all. We encourage retailers to do themselves a new flavour and stock-up!”
XQS nicotine pouch countertop display unit for UK retailers
