Skip to content
Search
AI Powered
Latest Stories

Yakult launches new rich in vitamin C Yakult Plus

Yakult launches new rich in vitamin C Yakult Plus

Yakult, the fermented milk drink, is making it easier than ever for consumers to look after their wellbeing, with the launch of Yakult Plus.

Available now, Yakult Plus is a fermented milk drink with a fruity citrus flavour (and new vibrant green branding), Each little bottle of Yakult Plus is bursting with 20 billion friendly bacteria, which are scientifically proven to reach the gut alive.


Yakult Plus is also rich in vitamin C (accounting for 30 per cent of the EU reference intake) which supports the immune system and helps lower fatigue. Plus, it contains fibre that can feed the bacteria in the gut.

Yakult Plus is fat-free, gluten-free, and suitable for vegetarians, like the rest of the Yakult range, and is 30 calories per bottle.

Plus, it comes in a fridge friendly 8 x 65ml bottles pack format, standing out on shelf in its green recyclable cardboard carton.

8 Pack Plus UK front left top bottle high scaled

Yakult is also moving its existing, best-selling varieties of Yakult Original and Yakult Light, from 7 x packs of 65ml bottles, to 8-packs, with fully recyclable, shelf-ready cardboard packaging.

Yakult is supporting the launch of Yakult Plus with social and digital communication in April, as well as influencer activation in May to engage and inspire consumers on how they can look after their own wellbeing. The launch will also be driven by PR, broadcast, print, OOH, and shopper in-store.

“When it comes to our wellbeing, every day, little things can make a powerful difference – from the food we eat, to the activities we take part in," said Hiroaki Yoshimura, MD for Yakult UK & Ireland. "Which is why we’re thrilled to be able to play an even bigger role in supporting wellbeing, as we launch Yakult Plus. With a fresh look, a brand-new taste and the added benefits of vitamin C and fibre, we’re confident that Yakult Plus will comfortably find a place in our customers’ wellbeing routines. Plus, being able to offer the bigger retail packs, in a more sustainable packaging, helps to make looking after our wellness, more convenient than ever.”

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less