Yakult has announced a new addition to its range of fermented milk drinks – Yakult Plus Peach which will be on sale from 1 September 2024.
The new drink is bursting with a juicy peach flavour to tickle the taste buds. Each little bottle contains billions of friendly L.casei Shirota bacteria, scientifically proven to reach the gut alive and increase the bacteria in the gut. It is rich in vitamin C, which supports immunity and helps lower fatigue. It also contains fibre that feeds the gut bacteria.
Yakult Plus Peach is fat-free, suitable for vegetarians, gluten-free and contains fewer calories and less sugar.
It is available in a fridge friendly 8 x 65ml bottle pack format, standing out on shelf in its new peachy recyclable cardboard packaging.
Yakult is supporting the launch of Yakult Plus Peach with BVOD, social, influencer and PR activity from August to engage and inspire consumers to look after their wellbeing.
“At Yakult, we are dedicated to advancing the health and happiness of our customers through scientifically-backed products that taste great," said Hiroaki Yoshimura, MD for Yakult UK & Ireland. "We invest in flavour exploration because we know that taste is an increasingly important driver of purchase in our category. Our commitment is reflected in exciting options like our new Yakult Plus Peach, designed to seamlessly fit into consumers' daily routines.”
Yakult Plus Peach will be available from 1 September for independent retailers across the UK. RRP £3.70, retail prices may vary.
