Flavoured milk brand Yazoo has unveiled a refresh of its price-marked pack portfolio.
Rolling out from the beginning of February, Yazoo’s 1 litre bottles will be available as a £1.79 PMP; whilst the core 400ml bottles are in a £1.15 PMP, with an additional flash showing the attractive new 2 for £2 offer.
The FrieslandCampina brand is currently worth £74m, and £32m of sales (43 per cent) come through the convenience channel, with PMPs representing 64 per cent of these sales.
“PMPs are popular with both retailers and consumers alike, protecting retailer margins whilst ensuring a positive price perception among shoppers,” Wayne Thompson, business unit controller for out of home at FrieslandCampina, said.
“We know from our consumer research that Yazoo shoppers are often looking to make multiple bottle purchases, so the 2 for £2 offer provides value for money, especially as we head into another new year marked by economic uncertainty.”
With Yazoo offering PMP variants of all core flavours (Chocolate, Strawberry, Banana and Vanilla) as well as across its limited-edition flavours, retailers can tailor their offering to suit their stores,” Thompson added.
“Stocking PMP formats can help to increase impulse purchases, lead to higher basket spends overall and gives convenience retailers an important point of difference, especially with many consumers continue to shop locally,” he said.
Available in depot, wholesale, and convenience channels, the PMP will be supported by on-site activations where applicable.
