Yoplait appoints new Head of Marketing

Yoplait has announced that Ewa Moxham is joining the company as UK Head of Marketing. The appointment comes as the leading dairy business plans growth for its brands across Kids and Adult Yoghurt, including Petits Filous, Frubes and Yop.

With a career spanning more than 15 years in marketing and brand building, Ewa’s experience has largely been in the interiors and DIY sector, with a decade at AkzoNobel. She most recently headed up the chemical giant’s Consumer Brands portfolio, which includes the likes of Dulux, Cuprinol, Polycell & Hammerite.

“I’m delighted to have joined Yoplait at such a pivotal time for the company," commented Ewa on here appointment. "I’m passionate about nutritious food and the wellness space, so bringing together my personal and professional interests is a very exciting step.

“Yoplait has iconic brands and a fantastic team, both here and in France. I’m looking forward to working closely with them to drive the business forward.”

Nick Wishman, Managing Director, Yoplait UK, said: “Ewa is a great appointment for us. During her career she has consistently delivered exceptional results, particularly in category growth. Her expertise will be invaluable as we continue to develop our new company direction and brand strategy in the UK.”