In a bid to capitalise on the popularity of protein yoghurt, Yoplait is launching SKYR Energy, the first ever SKYR to contain real fruit pieces, Vitamin B6 and Vitamin D, be high in protein and totally fat free.
Protein yoghurt is currently the fastest growing segment of the total Chilled, Yoghurt and Dairy (CYD) category +43.6% YOY and now worth £153 million. Consumers are turning to high protein yoghurts at breakfast, but Yoplait has also identified the opportunity for SKYR Energy around snacking occasions as people seek healthier snacking alternatives to keep them fuelled for longer.
Yoplait SKYR Energy is a delicious yoghurt with a creamy texture and a unique fruity layer. Made to an original Icelandic recipe, it is high in protein and has been enriched with Vitamin D and B6 for energy. It comes in two flavours: Strawberry & Blackcurrant and Mango & Passionfruit.
“SKYR Energy is our latest innovation that truly answers a consumer trend and need," said Ewa Moxham, Head of Marketing for Yoplait UK. "Not only does our SKYR deliver on taste and consistency it offers the added benefits of vitamins and real fruit.
“SKYR Energy is totally unique and really stands out on shelf. Perfectly packaged to appeal to 25-45 health-conscious consumers looking for a tasty, filling breakfast or afternoon snack.”
Yoplait is supporting the launch of SKYR Energy with a targeted in-store and out of home campaign. Sampling in office workplaces nationwide, across London, Birmingham and Manchester, social and digital support and an influencer campaign to help drive awareness and trial.
Packaged in 2 x 140g packs, the format is ideal for breakfast or snacking with an RRP of £2.00.
Mars Wrigley has launched two new Extra Refreshers price marked packs (PMPs), perfectly suited to the convenience channel. The Tropical and Bubblemint flavour PMPs are now available in 30-piece bottles and soft chew format, providing retailers with an additional opportunity to drive gum sales.
The gum category is currently growing at a rate of +4.9 per cent year on year (value), demonstrating the revenue opportunity1. The new PMPs support this by enabling convenience retailers to maximise the Extra Refreshers sales in the channel – 90 per cent of shoppers haven’t tried Refreshers and yet 70 per cent of all Refreshers fruit volume is incremental to the category. Additionally, fruit gum is the fastest growing segment in the category and is growing faster than the wider category with value growth of 8.9 per cent.
“The benefits of PMPs are well known – they offer a quick price comparison and can capture the impulse shopper’s attention to drive retailers’ incremental sales,” said Ross Ripamonti, Gum Brand Director at Mars Wrigley. “Our new PMPs deliver on this by providing trending flavours that communicate value to the shopper.
“This is a hugely exciting time for the category and the Extra Refreshers brand. This year, we are putting a multimillion media investment behind our fruit gum range, including Extra Refreshers PMPs, to bring the product benefits to life and support sales within the convenience channel.”
The Extra Refreshers PMP bottles are now available in wholesalers nationwide with an RRP of £2.50.
As the January transfer window begins, Jameson has teamed up with Drinkaware, the leading alcohol harm charity, and former England international and football legend Jay Bothroyd, to continue its commitment to promoting responsible drinking within British football culture.
Jameson’s new signing, Bothroyd, encourages fans to visit Drinkaware’s website and use its free Drinking Check tool to kick off the new year by checking whether their drinking habits are putting their health at risk.
The Drinking Check is a quick, three-minute online quiz that provides a personalised drinking score. It helps users understand the potential impact of their drinking habits on their health and offers tailored advice and support for those who may need help moderating their consumption.
“After almost 18-months, our partnership with the EFL has become an integral part of Jameson’s DNA here in the UK and our collaboration with Drinkaware this January is the second campaign we have launched during this time to promote responsible drinking within British football culture," said Josh McCarthy, Brand Director for Pernod Ricard UK. "At Jameson, we love a get together and live for the craic, and be responsible, which means being in control and knowing how much you’re drinking. Drinkaware’s Drinking Check tool is so easy to use and we are proud to have football legend Jay Bothroyd on board to help us drive maximum awareness and change behaviour.”
Karen Tyrell, CEO of alcohol charity Drinkaware, added: “We are delighted to be partnering with Jameson and former England international and football legend, Jay Bothroyd, to encourage football fans to take a moment and check their drinking habits. As clubs and supporters return from the festive break, it’s a perfect time to consider your alcohol consumption and ensure its not putting your health at serious risk. More than eight million people in the UK regularly drink above the Chief Medical Officer’s recommended guidelines, and its crucial we work together to reduce that number. Tools like the Drinking Check provide a simple way for individuals to assess their drinking and provides personalised advice and support to help moderate your alcohol consumption.”
The Drinking Check is based on the internationally recognised World Health Organisation (WHO) Alcohol Use Disorders Identification Test (AUDIT), which is used by medical professionals across the world to check the risk of alcohol-related problems, including alcohol dependence.
Mogu Mogu, the viral drinks brand renowned for its unique and delicious nata de coco beverages, has announced the launch of its most popular flavours in 1-litre multipacks.
Exclusively available to independent retailers via Dhamecha, the brand’s bestselling Lychee and Mango flavours – alongside Strawberry and Blackcurrant – are accessible in this high-demand new format.
The launch comes off the back of research commissioned by the soft drinks sensation which found that over a third (36%) of Mogu Mogu shoppers would like to see multipacks in store, while almost a third (29%) also want to see their favourite flavours in 1-litre bottles on shop shelves.
Combining the two by launching six-packs of its largest format, Mogu Mogu aims to reinforce its position as the UK’s fastest-growing soft drinks brand [NielsenIQ, 52 w/e 09.03.24].
“2024 was a bumper year for us. We broke into the Top 10 in Juice Drinks by delivering a quarter of the segment’s growth over the previous two years – more than any competitor. This is largely thanks to our ‘Drink Now’ single formats, which have always been our heartland,” said Indy Jhalli, national account manager at ASCO Foods.
“But there’s been a noticeable shift towards at-home consumption occasions and our shoppers have been rallying for larger versions of their favourite flavours which they can stock up on and share in front of the telly or around the dinner table.
“We’ve worked with Dhamecha to make sure our new 1-litre six-packs are available in-depot, just in time for the January rush, when a huge influx of shoppers are opting for refreshing soft drinks above other beverages to tide them through the month.”
Daniel Spruds, Buyer at Dhamecha Group added: “Mogu Mogu is continuing to go from strength to strength within Dhamecha’s business. Building on this, the introduction of a 1-litre multipack format extends Mogu Mogu’s horizon to better access the growing number of at-home occasions. We are extremely pleased to deliver this new pack format into 2025.”
The Mogu Mogu 1-litre six-packs (RRP: £3.49 per bottle) are available exclusively to retailers via Dhamecha in four major depots: Wembley, Croydon, Barking, and Leicester.
Leading ice-cream tub brand Ben & Jerry’s has announced the launch of two new indulgent SKUs - Bohemian Raspberry and Brookies & Cream Sundae.
Bohemian Raspberry is a non-dairy music-inspired raspberry SKU celebrating 50 years of one of the world’s most iconic songs. Ben & Jerry’s Brookies & Cream Sundae is an innovative new flavour, inspired by the flavour combination of brownies and cookies to create a brookie, bringing the bakery-favourite to the ice cream category for the very first time.
Ben & Jerry’s Bohemian Raspberry launches in partnership with Queen and celebrates the 50th anniversary of the band’s iconic song, Bohemian Rhapsody. The collaboration flavour of Bohemian Raspberry is part of Ben & Jerry’s Non-Dairy range, made with the brand’s oat-based non-dairy recipe. The new tub includes fudgy brownies and rich raspberry swirls tapping into the growing trend for berry and raspberry flavours which saw more than 18 million searches in 2024. Proceeds from Bohemian Raspberry will go to the Mercury Phoenix Trust, which helps fund the global fight against AIDS.
Ben & Jerry’s Brookies & Cream Sundae is the latest addition to Ben and Jerry’s successful Sundaes range, which has grown 32 per cent YoY, bringing together the ice cream innovators two most popular flavours (Cookie Dough & Chocolate Fudge Brownie) into one legendary Sundae. The new SKU features creamy vanilla ice cream packed full of fudgy brownie-style cookie dough, golden cookie swirls, and white ampersand chunks, perfectly showcasing how the best things are even better when they’re together.
“We're thrilled to introduce two fantastic new ice creams from Ben & Jerry's. First up, Bohemian Raspberry is making a comeback, as a non-dairy flavour. We first launched Bohemian Raspberry back in 2007 after a fan’s suggestion, and what could be more rock ‘n’ roll than bringing it back to celebrate the 50th anniversary of Bohemian Rhapsody,” Flo Howell, country business lead at Ben & Jerry’s UK, commented.
“Brookies & Cream Sundae embodies our belief that good things are even better together. Combining cookies and brownies was a no-brainer for us, and consumer testing showed it’s a hit.”
Like all Ben & Jerry’s products, the new SKUs are made with Fairtrade Certified ingredients including vanilla, sugar and cocoa.
Both Ben & Jerry’s Brookies & Cream Sundae and Ben & Jerry’s Bohemian Raspberry are available in the grocery, convenience and wholesale channels from this month.
Voopoo, a prominent name in vaping innovation, has unveiled the VINCI E120, a new addition to its product line designed to deliver high performance in a compact design.
The VINCI E120 features a 4500mAh high-density battery and supports up to 120W output, making it capable of powering up to 10 days of vaping on a single charge. Despite its robust battery, the device remains lightweight - 50 per cent lighter than comparable models. This blend of power and portability aims to cater to users seeking all-day reliability in a compact form.
A standout feature of the VINCI E120 is its 2.4-inch customisable screen. The display offers 18 watch face options, allowing users to personalise the device to suit their style. The screen also simplifies access to settings, creating a user-friendly interface in a vibrant, modern design.
At its core, the VINCI E120 integrates PnP X Atomisation Technology and is compatible with PnP X coils ranging from 0.15 to 1.0 Ω. This system is engineered to deliver consistent flavour, reduce the risk of coil burning, and minimise leakage, ensuring a superior experience with every puff.
Combining the performance of traditional Mod systems with the portability of Pod devices, Voopoo said the VINCI E120 bridges the gap between power and portability.
“Voopoo VINCI E120 unlocks a new level of seamless fusion of cutting-edge technology and user-centric design where safety and effortless convenience are granted,” the company added.