Yoplait launches Yop 500g into Booker Wholesale

Yoplait yoghurt has launched Yop 500g Strawberry into Booker Cash & Carry ensuring the availability of the UK’s only drinking yoghurt for independent and convenience retailers across the country for the first time.

The flavoured milk category is experiencing huge growth and is expected to be worth £671 million by 2028. The total category is currently being driven by the convenience sector accounting for £262 million and accounting for 44 per cent of total category sales.

In a recent taste test, more consumers preferred the taste of Yop to its flavoured milk competitors.

“Yop is unique," said Ewa Moxham, Head of Marketing at Yoplait UK. "It offers a delicious flavour and as it is a yoghurt drink rather than just flavoured milk, it keeps consumers fuller for longer and our 500g format is perfect for on-the-go consumption”

Yop Strawberry 500g is suitable for adults and children, has a uniquely smooth texture and is a source of Protein, Calcium and Vitamin D, critical to help children and teenagers build healthy bones.

“We are delighted to be listing Yop Strawberry 500g as it offers our customers a real point of difference and great value for money,” said Hannah Wlodarczyk, Category Manager (Designate) – Butters, Spreads, Yoghurts & Desserts at Booker Group.