Yoplait is extending its yoghurt expertise into the adult category by launching SKYR Natural, based on an Icelandic recipe. Yoplait SKYR is thick and creamy, rich in protein, naturally fat free and rated as "best tasting" when blind tested with consumers.
Currently the number one selling product in France out of the total Chilled Yoghurt and Dairy (CYD) category, Yoplait SKYR is set to shake up the plain and natural category when it hits UK shelves this month.
One of the fastest growing segments of the yoghurt category, plain and natural is growing at 18.2 per cent in volume and 21.7 per cent in value and recruiting new consumers into the total yoghurt category.
“In the UK we are famous for our iconic kids’ yoghurt brands including Petits Filous and Frubes but globally we have a much wider repertoire, and our ambition is to bring our wider yoghurt expertise and innovation to UK consumers and retailers,” explains Antoine Hours, General Manager at Yoplait UK.
“Yoplait SKYR is an outstanding success in France and Ireland, and we are looking to replicate this success in the UK. Our credentials are rooted in great tasting yoghurt and consumers have told us that Yoplait SKYR has all the elements that they are looking for from a natural yoghurt.”
Creamy texture, mild taste, ideal consistency, Yoplait SKYR is perfect for the breakfast occasion. Can be enjoyed on its own or personalised with other ingredients such as honey, nuts and granola.
Yoplait SKYR is available in 450g pots with an RRP of £2.25.
