Yoplait is introducing a new recyclable PET bottle across its 500g and 825g formats from this month. Featuring clear PET and including 35 per cent RPET, the bottles have a new micro-perforated sleeve with clear instructions for the consumer to remove before being put into the recycling bin.
Each bottle now also has an attached cap, enabling the PET bottle and cap to be easily sorted and recycled and to help minimise littering.
“Our ambition is for all of our packaging to be recyclable by the end of 2025 and the move to PET and inclusion of RPET in our Yop bottles this year and the move to PET for our Petits Filous, Wildlife, Peppa Pig and Paw Patrol pots last year has seen us take a huge step towards this ambition,” said Antoine Hours, General Manager at Yoplait UK.
“We are confident that we can move towards being a more circular brand as technologies and infrastructures become more sophisticated.”
In addition to the new recyclable bottle, Yop will also be sporting the new Yoplait logo and adding more information on the back of pack to educate the consumer on the unique nature of Yop – it offers a delicious flavour and as it is a yoghurt drink rather than just flavoured milk, it keeps consumers fuller for longer.
Yop is available in Strawberry and Raspberry flavours in both bottle formats, is targeted at 15-24-year-olds, has a unique smooth texture, is a source of Protein, Calcium and Vitamin D.
