Yorkshire Tea has teamed up with actor Sir Patrick Stewart on the latest iteration of its ‘Where everything’s done proper’ campaign.
The company credits the brand platform, created by agency Lucky Generals in 2017, with helping to make Yorkshire Tea the number one black tea brand by value and volume in the UK, rising from a 21 percent value share in 2017 to 34 percent today. Previous stars to join the Yorkshire Tea team include Sir Michael Parkinson, Sean Bean and the Kaiser Chiefs.
For the latest campaign Stewart, who reportedly takes Yorkshire Gold tea with him wherever he travels, delivers the “leaving speech to top all leaving speeches”. As the team hand employee Tina her leaving card they explain: “Patrick has a few words”. A chair spins around revealing Stewart, mug of Yorkshire Tea in hand, who delivers a tear-jerking farewell as colleagues dim the lights and add dramatic music.
The monologue ends with Stewart explaining leaving drinks will be at the Dog and Trumpet and “there’s a tab behind the bar”.
The 40-second TV ad, which goes live today (4), was filmed in Harrogate with employees from across the business. The advert will be supported by a 60-second version for cinema screens and will run across social media.
“We’re chuffed to bits with this new advert and hope everyone loves it as much as we do,” says senior brand manager Lucy Hoyle.
“Sir Patrick is an absolute legend when it comes to delivering a heart-felt performance. If anyone is a master of the art of ‘doing things properly’ – something that is central to everything we do here at Yorkshire Tea – it’s Sir Patrick and we’re thrilled he is part of the Yorkshire Tea team.”
