Skip to content
Search
AI Powered
Latest Stories

Your shoppers can win big with new Lucozade Energy and Xbox campaign

Your shoppers can win big with new Lucozade Energy and Xbox campaign

Lucozade Energy has teamed up in the UK with one of the world’s biggest video gaming brands, Xbox, to give shoppers the chance to win big with a new on-pack promotion landing in stores from early May.

By scanning a QR code on pack, Lucozade Energy drinkers will have the chance to win a host of prizes to meet all of their gaming needs - including Xbox Series S consoles, complete with Xbox Game Pass Ultimate 12-month subscriptions. But it doesn’t stop there, to celebrate the Season 2 launch of Halo Infinite, shoppers can redeem exclusive in-game bonuses with every single promotional bottle purchased, making every shopper a winner.


Lucozade Energy will be bringing the partnership to life in-store by giving convenience retailers the chance to win an exclusive Xbox prize pack, including an Xbox Series S console to raffle off to their shoppers. The winning retailers will receive a full toolkit to run the competition, consisting of posters, entry cards for the till, and point-of-sale materials to create a buzz in store and encourage shoppers to enter the raffle. To be in with a chance of winning, retailers should email SBFTrade@hanovercomms.com with their name, store name and address by the 27th May 2022.

The Lucozade Energy portfolio, is worth a massive £318M and has seen strong growth over the past year, making it the perfect partner for Xbox.

Targeting Gamers was a big opportunity for the brand - and this new partnership from Lucozade Energy and Xbox will allow retailers to take advantage of this opportunity. The promotion will see the bottles of Lucozade Energy, Orange, Original, Apple and Cherry transformed with limited-edition Halo sleeves that feature the much revered Master Chief - driving shoppers towards the packs and promoting the partnership.

“Over two-thirds of people play video games in the UK, and with the rise of Twitch and esports , it’s become a major form of entertainment," said Zoe Trimble, Head of Lucozade Energy at Suntory Beverage & Food GB&I. "Xbox has an exciting year ahead after the launch of Halo Infinite to its platform. Halo Infinite has had over 20 million players jump into the game, making it the biggest launch in the Halo franchise history. Lucozade Energy has a history of gaming and we’re excited to be teaming up with the brand to bring gamers one of our biggest promotions of the year, making every shopper a winner.”

“Every single bottle included in the promotion has a guaranteed prize for shoppers to redeem, so this is undoubtedly one of our biggest promotions yet. As well as this, retailers can get involved in our raffle competition to create even more fun in their stores by rewarding their shoppers with an exclusive prize pack!” concludes Trimble.

The promotion will be live on pack from May until August across multiple pack formats: 380ML (standard & PMP), 500ML, 900ML, and 4X380ML multipacks. The partnership with Xbox will be supported by £2M total spend, which includes a high impact out of home plan to drive awareness in close proximity to store and help retailers boost sales, this includes bus t-sides and 6 sheets. There will also be a Snapchat lens, a webpage take over on gaming fan website Fandom and an exciting partnership with Twitch, to amplify visibility of the campaign and drive shoppers into store.

More for you

Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less
Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less
Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less