Yule Spinner Winner campaign proves a hit with shoppers

A yuletide-themed digital consumer campaign is spreading cheer across SPAR stores in Wales, Central and south east England.

Started on 7 December and running until 1 January 2024 Yule Spinner Winner offers shoppers the opportunity to win thousands of instant prizes on a daily basis, plus the chance to win a fantastic £10,000 grand prize.

The campaign has already generated over 200,000 entries and on track to outperform the summer’s Spinner Winner digital consumer campaign, when over quarter a million entries were made into the prize draw.

This new yuletide version is now live in participating SPAR stores serviced by A.F. Blakemore & Son Ltd.

“After the great success of Spinner Winner during the summer we are delighted to launch Yule Spinner Winner, which has already seen a fantastic response from our customers and is driving footfall into our stores into the run up to Christmas,” Sarah Ellis, A.F. Blakemore group marketing director, said.

“Yule Spinner Winner will make our customers lives easier in the busy pre-Christmas period, with free products, discounts and a chance to win £10,000 not to mention the fun of just playing the game!”

This new digital consumer campaign runs across company owned and independent SPAR stores and A.F. Blakemore has invested heavily with in-store POS, SPAR in-store radio advertising, social media and PR.

Yule Spinner Winner is being supported by leading FMCG suppliers including AG Barr, KP Snacks, Walkers, Friesland Campina, Mars Wrigley and Grenade.