Bottlegreen is bringing a refreshing new angle to its award-winning range with the launch of its latest exciting flavour. Innovative Lime & Mint combines the invigorating taste of lime with cool mint notes to deliver a taste perfectly suited to summer.
Available in the brand’s iconic 500ml glass bottle, the permanent new addition to the bottlegreen line-up will have an RRP of £3.75. Zesty lime infused with crushed mint leaves mixes with Cotswold spring water drawn from an on-site spring to create a flavour which takes its cues from the mojito.
In line with all bottlegreen products, Lime & Mint cordial is free from artificial flavours, colours, sweeteners and preservatives.
Poured over ice and mixed with still, sparkling or soda water, bottlegreen Lime & Mint delivers an instantly recognisable taste which is set to become a consumer favourite. Once diluted, one 500ml bottle produces 30 servings. Aside from being a refreshing soft drink in its own right, a dash of Lime & Mint works perfectly as a simple cocktail ingredient and is also extremely versatile and can be used in the kitchen as an easy way to add vibrant flavour to baking recipes, or to create cupcake toppings, jellies or ice-lollies.
With lime currently the top flavour recruiter for premium cordials 2 and mojito RTDs
currently +23% in take home, bottlegreen owner SHS Drinks has strong ambitions for its latest launch. Combined with green citrus’ ongoing consumer appeal in soft drinks, the popularity of mojito consumption in the on-trade, and the fact that lockdown experiences generated a 50% increase in on-trade cocktail drinkers seeking mixed drinks or cocktails at home 4 , SHS believes that bottlegreen is perfectly poised to benefit from recent trends.
The launch of refreshing Lime & Mint is part of a major summer 2022 push for bottlegreen which will see the brand’s biggest-ever advertising campaign. Using the new tagline ‘Add a Dash of Extraordinary’, the creative highlights bottlegreen’s ability to elevate consumers’ serve experiences through vibrant and delicious high-quality flavours. The multi-faceted programme comprises: digital 6-sheet posters, print advertising, advertorials in key magazines, paid social media ads, and campaign-themed support with key customers. Specific Lime & Mint activity will appear as part of the overall brand push.
In addition to featuring in the wider campaign, Lime & Mint will also benefit from
bespoke social media support – including tempting recipe inspirations.
Sarah Lawson, head of marketing – softs at SHS Drinks, says: “Refreshing Lime & Mint is going to prove the perfect accompaniment to sunny days and warm evenings.
"We’re confident that bottlegreen’s zesty new flavour will set taste buds tingling. 2022 is going to be a big year for the brand and our latest launch blends together flavours which echo the renowned mojito and will appeal to both lovers of high-quality soft drinks and those seeking quick and easy ways to mix their own distinctive cocktails.”
Delice de France, the UK experts in bread, bakery and food to go, is launching Café Delice, a new coffee-to-go concept where outlets selling 35 cups a day can earn margins of 40 per cent.
The move will enable bakery customers of Delice de France to extend their food-to-go offering with quality hot drinks at competitive prices.
Café Delice is a monthly rental hot drinks concept, which includes a fully automatic bean-to-cup machine, linked milk cooler, branded housing unit and menu, as well as product and waste storage areas. Full servicing and cleaning packs for the agreement period are provided.
It is a modular set up, with floor-standing and counter solutions available to cater for different sized outlets and needs. Café Delice’s menu includes coffee, tea and hot chocolate.
Outlets can earn 40 per cent margin when they sell 35 cups a day, working to Delice de France’s suggested retail price of £2.75 for a regular 12oz latte.
This margin takes into consideration the cost of the coffee and the monthly rental. With monthly rental options starting from £360 per month, outlets could make more than £10,000 a year based on a forecast of 35 cups per day.
Delice de France has partnered with Modern Standard for its coffee bean, with a focus on its hero product Momentum Espresso, a 100 per cent Arabica – Medium Roast product that is 70 per cent Brazilian and 30 per cent Columbian, a combination that offers the strength and depth that other coffee-to-go products can lack. It is available in cases of 12x1kg bags, with each bag serving 55 cups.
Modern Standard is one of the few female-founded and -run coffee businesses in the UK. Founder Lynsey Harley spotted a gap in the market for a full-service specialty coffee roaster. Working with world-leading farmers while packing themselves, Modern Standard enables retailers and foodservice outlets to offer a specialty coffee at an accessible price. The company has locations in Fife, Edinburgh and London.
For its tea, Delice de France has partnered with Dorset-based Clipper to offer a range of organic and fairtrade teas that are plastic-free. Café Delice outlets can offer English Breakfast, Decaf and Earl Grey.
Hot chocolate is provided by Barry Callebaut – Le Royal Choco Flavour Mix, which is supplied in 10x1kg bags. Each bag contains enough for 35 cups.
The solution also offers a range of sugars and syrups, including brown, white and sweetener sticks, and Sweetbird Vanilla, Caramel and Hazelnut syrups. Each syrup bottle is one litre, which is enough for 62 cups using two pumps.
In packaging, Delice de France offers a range of Edenware coffee cups and lids, which use a plant-based lining as an environmentally friendly alternative.
“With Café Delice, we have a reliable and strong brand that offers our partners lucrative margins and completes their to-go offer," said Thierry Cacaly, Delice de France CEO. "Through our partnership with Modern Standard, we are offering the quality that consumers expect at a price point that will ensure our partners can be competitive.”
Empire Bespoke Foods, the specialist global food importer and distributor, has unveiled an exclusive new range of "heat and eat" taco fillings based on the most popular world food flavours in response to growing consumer demand for exciting and convenient meal solutions.
Pekis Taco Fillings are based on traditional and authentic recipes from around the world, cooked with 100% premium quality, natural ingredients and no preservatives. Ready to heat, eat and enjoy, the range comprises Chicken Jalapeno, Tikka Masala, Chicken Teriyaki and Chilli Con Carne. Each 180g pack will fill four average-sized taco shells.
“Shopper spending in Mexican has increased by nearly 10 per cent over last year with Mexican, Indian, Chinese and Japanese cuisines now accounting for the vast majority of world foods sales,” said Madina Kaiumova, brand manager at Empire Bespoke Foods.
Quick, delicious, and packed with world flavors!
“The rapid rise in consumer demand for taste adventure, combined with the popularity of replicating restaurant-style meals at home, means that there is now a huge opportunity for retailers to capitalise on these growing trends.
“These fillings combine the true taste of some of the most popular world cuisines with the familiarity of the much loved Mexican taco, and with shortcut products increasingly in demand,” added Kaiumova.
“Sixty per cent of consumers now consider convenience a key decision factor when purchasing world foods, and with 80 per cent now claiming to be ready for ’safe adventure’ through familiarity, we fully expect the Pekis range to satisfy the growing consumer appetite for these winning combinations of great flavours and absolute convenience.”
The Pekis range of taco fillers require only ambient storage and contain all the ingredients necessary to create each dish within minutes. They are now available exclusively through Empire Bespoke Foods.
RSP: £3.99 per 180g pack.
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Sip smart this St. Patrick’s Day with Kahlúa’s Schneaky Espresso Martini glass
Cocktail lovers can rejoice this St. Patrick’s Day with the release of Kahlúa’s “Schneaky” Espresso Martini glass. Disguised to look like a pint of stout, the specially designed, hand-blown glass sneakily conceals an Espresso Martini inside a pint glass. The crafty solution was created following research revealing that cocktail lovers feel “St. Patrick’s Day pressure” to drink stout – even if they don’t savour its flavour.
According to the study, around two in three drinkers (64 per cent) have felt the need to order a "certain stout drink" to fit in and nearly half (42 per cent) fear they might be judged poorly for choosing a cocktail over a pint on St. Patrick’s Day. Enter the Schneaky Espresso Martini glass by Kahlúa – a saviour for many cocktail lovers on 16 and 17 March.
Kahlúa has enlisted former England rugby star and devout stout drinker James Haskell to raise awareness of the Schneaky Espresso Martini glass – showing that even the most loyal fans of stout can sip undercover.
“For any punters looking to avoid an unwanted pint of stout, Kahlúa has got you covered,” said Haskell. “The Schneaky Espresso Martini glass means you can enjoy the deliciously indulgent cocktail you crave, without the fear of being judged.”
Following the huge success of last year's St. Patrick’s Day campaign – Feliz St. Patrick’s Day – Irish TikTok sensations Tadgh & Derry are joining forces with Kahlúa again. They join 3bucksleft in a cheeky video revealing the Sneaky Espresso Martini glass in all its glory.
On 16 and 17 March, Kahlúa is giving away free Schneaky Espresso Martinis* in its bespoke glasses exclusively at two pubs – the Howl At The Moon pub in Hoxton, London and O’Loclainn’s in County Clare, Ireland. Punters can try the undercover glass for free by ordering a “Schneaky Espresso Martini” at the bar**. There will also be an exclusive opportunity to win a Kahlúa Schneaky Espresso Martini glass via the Howl At The Moon’s Instagram page.
Alison Perrottet, Brand Director for Pernod Ricard UK, said: “Kahlúa loves showing up in unexpected ways and that’s exactly what we’re doing this St. Patrick’s Day. While stout has traditionally been a favourite for St. Patrick’s Day, it’s time to stir things up with a Schneaky Espresso Martini, and what better way to celebrate than with the UK’s number one coffee liqueur. Slainte!”
**T&CS: The activation is open to all individuals aged 18 years or older, operating the “think 25” policy. Customers must present a valid photo ID to prove eligibility. Only one free drink per person will be given, subject to availability and the discretion of pub staff. The activation is valid from 12pm to 11pm on Monday 17th March at Howl At The Moon and from 5pm to 11pm at O’Loclainn’s on Sunday 16th March, subject to stock lasting. Alcohol consumption should be done responsibly. The pub reserves the right to refuse service to any individual who is intoxicated or behaving inappropriately. The Sneaky Espresso Martini by Kahlúa cannot be substituted for any other alcohol or item. The Schneaky Espresso Martini glass by Kahlúa is not available for purchase nor giveaway, all glasses are the property of Pernod**Customers can claim one Kahlúa espresso martini using the codeword “Schneaky Espresso Martini” at the bar, subject to T&Cs.
Confectionery distributor World of Sweets is welcoming new Bluey Ice Pops to its wide range of freezable lines and encouraging retailers to stock up on the new Ice Pops, as well as other best-selling freezables from Warheads, Jolly Rancher and Barratts to drive sales in spring and summer.
The delicious Bluey-branded 12-packs of natural fruit-flavoured freeze-at-home ice pops treats are perfect for kids who love the popular animated TV show, which is one of the most watched in the UK. The ice pops come in four flavours: pineapple, strawberry, apple, and blackcurrant.
What sets these ice pops apart is their healthier profile. Made with 25 per cent real fruit juice and no added sugar, they are HFSS-compliant, making them an attractive option for parents seeking nutritious treats for their children.
The Bluey character on the packaging will undoubtedly capture kids' attention, ensuring these ice pops fly off the shelves.
The Bluey Ice Pops will hit stores on April 25, just in time for the peak summer sales period. Retailers are advised to stock up early to meet the anticipated high demand.
This launch follows the success of other popular licensed products like PAW Patrol Freeze Pops, which also offer a healthier alternative with no artificial flavours or colours.
The Bluey Ice Pops join a line-up of top-selling freezable treats from World of Sweets, including Barratt Ice Duo multipacks, Jolly Rancher Multipacks and Warheads Sour 2-in-1 Snap Ice. These products have proven to be customer favourites, with their vibrant packaging and unique flavours drawing in customers.
"We're thrilled to introduce Bluey Ice Pops to our freezables range," said Kathryn Hague, the Head of Marketing. "Licensed products consistently perform well, as kids love treats featuring their favourite characters.
“These ice pops not only taste great but are healthier than many alternatives, making them perfect for impulse purchases at checkout points. We encourage retailers to stock up on these and our other best-selling ice poles to maximise sales this summer."
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Send your fan mail & win a Ferrari Welcome Present
Today, super premium Italian beer brand Peroni Nastro Azzurro 0.0%, from Asahi Europe & International, launches a new full-year campaign, "The Italian Way", to celebrate the treasured traits of Italian culture, passion and style.
To launch the campaign Peroni Nastro Azzurro 0.0% debuts "The Welcome Present", an entertaining spot starring Scuderia Ferrari HP racing drivers, Charles Leclerc and Lewis Hamilton.
Paying homage to Lewis Hamilton and Charles Leclerc’s driver numbers, #44 and #16, Peroni Nastro Azzurro 0.0% has announced a global search for 60 of the world’s most passionate fans, to be inducted into The Italian Way.
As Scuderia Ferrari is the only team to have competed in every season since the Formula 1 world championship began, seventy-five years ago, Peroni Nastro Azzurro 0.0% tasks fans, to channel the traditional ways of fandom by sending "Posta dei Tifosi" (fan mail) to welcome Lewis Hamilton and Charles Leclerc to the 2025 season.
Applauding the innate passion of both Italians and Ferrari fans, the Tifosi, 60 of the most inspiring messages will be selected by Peroni Nastro Azzurro 0.0%, with the authors receiving one of sixty money-can’t-buy Welcome Presents. The winners will be announced by Charles Leclerc and Lewis Hamilton. Each Welcome Present will include Scuderia Ferrari HP merchandise and Peroni Nastro Azzurro 0.0% product, to enjoy racing weekends in style.
The Welcome Presents will be available to those in Italy, United Kingdom, USA, Canada, Germany, and Romania. Winners will be announced on the @PeroniNastroAzzurro Instagram channel during the Imola race weekend, 16-18 May 2025.
Fans from around the world are asked to direct message @PeroniNastroAzzurro with their welcome notes, age and location. Terms and conditions can be found via the link on the @PeroniNastroAzzurro Instagram bio.
"We are incredibly proud to launch The Italian Way campaign, a true celebration of our brand identity and culture," said Nathalie Pfaff Seigle, Chief Growth Officer at Asahi Europe & International. "Through the campaign, we intend to elevate every racing moment for fans, embodying the very passion and style so pivotal to both Peroni Nastro Azzurro 0.0% and Ferrari.”
Continuing the motorsport sponsorship journey, Peroni Nastro Azzurro 0.0% will again partner with the Ferrari Challenge Trofeo Pirelli series. Ferrari Challenge Trofeo Pirelli is the most renowned single-marque championship, bringing together amateur and professional drivers on some of the world’s most picturesque tracks for over 30 years. Peroni Nastro Azzurro 0.0% will also be visible at Ferrari Challenge Trofeo Pirelli events across branding touchpoints.
The partnership plays a key role in the ambitions of Peroni Nastro Azzurro 0.0% brand’s parent company, Asahi Europe & International, to have 20 per cent share of their portfolio comprised of alcohol-free products by 2030 and is perfectly positioned to support the increased consumer demand for alcohol-free beverages.